What is Marketing 2.0 & how does it work?

Marketing 2.0 combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network (s), and email marketing to create a conversation between your company, customers, and prospects, Marking 2.0 allows you to extend your marketing reach beyond that of traditional marketing methods.

What is sales 2.0?

So what the heck is Sales 2.0 anyway? Sales 2.0 is a term I coined (yes, me) in 2006. Sales 2.0 is about sales people using Web 2.0 tools and social media to sell more effectively. The inbound marketing movement has realized that traditional "interruption based" marketing is becoming less-and-less effective and that era is coming to an end.

Can inbound marketing & sales 2.0 solve the divide between marketing and sales?

Sales 2.0 has been conceived by sales people for sales people. Both have been catalyzed by the Internet and all the changes it has brought about in buyer behavior. With a bit of luck, inbound marketing and Sales 2.0 together may even fix the infamous divide between marketing and sales departments.

What is the second era of marketing based on social networking sites?

The second era of Marketing based on social networking sites which consumer is the focal point for the company. Published in Chapter: Marketing 4.0 and Internet Technologies in the Tourism Industry Context ; From: Encyclopedia of Organizational Knowledge, Administration, and Technology