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View ChartALTAVA is a fashion-tech project that operates at the intersection of fashion and technology, positioning itself as a virtual fashion pioneer. The project is built around the ALTAVA Group, which delivers 3D assets, NFT solutions, and metaverse-ready designs for global brands and platforms. Its native token, TAVA, is an ERC-20 utility token deployed on the Ethereum blockchain. The token has a total and maximum supply of 1,000,000,000 TAVA, with a circulating supply of approximately 695.88 million tokens. ALTAVA has evolved through multiple product phases: ALTAVA 1.0 launched in 2021 as a fashion-oriented gaming application that later transformed into "Worlds of You," ALTAVA 2.0 expanded into web3 with virtual fashion encounters for prominent labels, and ALTAVA 3.0 launched on October 20, 2023, as an AI-powered platform for digital fashion asset creation. The project continues to develop its ecosystem despite challenging market conditions noted in late 2024.
ALTAVA Group was established in 2018, headquartered in Singapore, by Co-Founders Andy Ku and Elizabeth Von Guttman. Andy Ku serves as Founder, CEO, and Co-Founder of ALTAVA Group, and is described as a game and metaverse developer, mobile gaming pioneer, and tech entrepreneur who founded software companies under BlueArk. Elizabeth Von Guttman is listed as Co-Founder. The core team includes JinYoung Choi as CEO and CTO, Natalia Vodianova as Board Director and Investor (Founder of Supernova), Jack Lee as CIO, Daniel Jang as Director, Jeremy Lee as Business Development Director, and Roger Royo as Chief Business Officer. The project is backed by investors including The Hyundai, SM Entertainment, Blocore, Sparta, and Animoca Brands. According to a November 21, 2024 AMA update, ALTAVA had not secured new funding over the past year due to challenging market conditions, though ongoing activities continued.
ALTAVA operates on the Ethereum blockchain as an ERC-20 token. The project's technology enables the creation of digital twins of physical luxury items and mints them as NFTs that can be utilized by their owners across a wide array of applications. ALTAVA 3.0, launched in October 2023, is an AI-powered platform that allows brands and creators to design and bring digital fashion to various virtual worlds. Virtual fashion items created on the platform can be used in ALTAVA's virtual worlds, including metaverses, games, social networks, and any service utilizing virtual avatars and fashion assets. The ecosystem leverages AI and blockchain technology through a Create-to-Earn model, which empowers both professionals and hobbyists to create and share fashion assets across multiple platforms and establish revenue streams based on these assets. The platform aims to democratize digital fashion by enabling anyone to design, share, and sell digital fashion items.
ALTAVA distinguishes itself through its focus on bridging the gap between the digital and real world in the fashion industry. The project has pioneered virtual experiences and products for top brands worldwide, creating virtual activations for luxury brands such as Prada, Fendi, Balmain, Bvlgari, and LVMH. Its technology enables the creation of digital twins of physical luxury items, providing brands and creators exposure to a new generation of audiences active in virtual spaces. The ALTAVA 3.0 platform aims to democratize digital fashion, granting more exposure to new designers, upgrading digital fashion supply processes for virtual worlds, and increasing visibility of brands to new audiences. According to ReportLinker, the Global Digital Clothing Market is expected to reach $2.5 billion by 2028, rising at a market growth of 26.6% CAGR during the forecast period, which positions ALTAVA within a growing sector. The project's Create-to-Earn model and partnerships with major brands and platforms further differentiate it in the digital fashion space.
TAVA is described as a purpose-built utility token for the ALTAVA ecosystem. Within the ALTAVA market, the token facilitates transactions and interactions. The whitepaper states that every quarter, ALTAVA will burn TAVA tokens from 30% of profits earned at the ALTAVA market, creating a deflationary mechanism tied to platform activity. The token is used within the ALTAVA 3.0 ecosystem, which consists of distinct components catering to digital creators and fashion enthusiasts. Through the Create-to-Earn model, users can create and share fashion assets across multiple platforms and establish revenue streams based on these assets. The token is also referenced in the context of the platform's virtual worlds, metaverses, games, and social network integrations. TAVA is categorized under DeFi and Ethereum Ecosystem tags by data aggregators.
ALTAVA has developed through several distinct phases. ALTAVA 1.0 launched in 2021 in alpha as a fashion-oriented gaming application, which later transformed into "Worlds of You." ALTAVA 2.0 marked the project's expansion into the web3 era, with continued development of the ALTAVA ecosystem through virtual encounters with prominent fashion labels. ALTAVA 3.0 launched on October 20, 2023, as an AI-powered platform for digital fashion assets creation. The project has established numerous partnerships and collaborations, including with Crypto.com to foster collaboration on the advancement of the digital fashion ecosystem, with Xsolla to bring luxury fashion IP, with BuzzBridge Capital to pioneer the next evolution of Japanese fashion, with Animoca Brands to license BAYC NFTs for the BAGC project, with The Sandbox to launch an exclusive NFT collection, with Hyundai Department Store, with bemyfriends to expand the global fandom business, with MetaverseWorld, with SNKRZ, with Snag to launch a marketplace for Bored Ape Golf Club and SecondSkin, with Honma to release Web3/IRL merchandise, with Renault Korea Motors for the XPERIENCE MOR3 Web3 campaign, with S&Y Entertainment for digital fashion on Douyin virtual streaming, with Darewise Entertainment for digital fashion in Life Beyond and the upcoming Bitcoin Metaverse Ecosystem, and with TOZ Universe to bring AI-powered digital fashion. The project also collaborates with a premiere Web3 licensing platform to elevate IP opportunities.
TAVA is an ERC-20 token on the Ethereum blockchain and is not mined through proof-of-work consensus. There is no public information indicating a traditional mining mechanism for ALTAVA. The token was launched in 2022 and was made available through token sale events. According to data from cryptorank.io, the token sale allocation included 15.5% on every trade. Token sale price references from coincarp.com indicate a price of $0.3 and an ROI reference price of $0.12. The initial values listed include a market cap of $450.00K and an FDV of $300.00M. Users interested in acquiring TAVA typically do so through cryptocurrency exchanges where the token is listed. The project's burn mechanism, which burns TAVA tokens quarterly from 30% of profits earned at the ALTAVA market, serves as a supply management function rather than a mining or staking reward system.
As an ERC-20 token on the Ethereum blockchain, TAVA can be stored in any wallet that supports Ethereum-based assets. Users should consider using hardware wallets for long-term storage, as they keep private keys offline and reduce exposure to online threats. Software wallets and browser extension wallets are also compatible, though users should ensure they download wallet applications only from official sources. Private keys and seed phrases should never be shared with anyone, and users should be cautious of phishing attempts that mimic official ALTAVA channels. The official ALTAVA website is www.altava.com, and official community channels include the announcement Telegram at t.me/altavaofficial, the Telegram chat at t.me/altavachat, Discord at discord.gg/altava, and Twitter at twitter.com/altavagroup. Verifying contract addresses before interacting with any token is a recommended practice. The TAVA contract address on Ethereum is 0xdebe620609674f21b1089042527f420372ea98a5. Users should also be aware of the risks associated with smart contracts and should only interact with audited and verified platforms.
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Thank you for your interest in BTCC. Currently, spot and futures trading services for TAVA are not supported. As a leading digital asset platform, BTCC is committed to providing a secure and stable trading environment. We recommend completing your account registration and identity verification (KYC) to explore other premium assets and exclusive benefits available on BTCC.
As of right now, the live price of ALTAVA (TAVA) is $0.002594. Its market price fluctuates in real time based on overall supply and demand, and you can check the updated TAVA to USD rate at the top of BTCC’s price page. In terms of market scope, ALTAVA records a 24h trading volume of $22.515556K (reflecting total buying and selling activity over the last 24 hours), with a total market cap of $1.772642M. Its current circulating supply stands at 695.88M out of a maximum supply cap of ∞.
The price volatility of ALTAVA (TAVA) is essentially driven by market supply and demand dynamics. Key factors behind its price movements include: 1) Global macroeconomic conditions and sentiment, such as Fed interest rate decisions; 2) Tokenomics, including the ratio of circulating supply (695.88M) to max supply (∞), as well as token unlocks and burn mechanisms; 3) Fundamental developments, such as ecosystem expansion, on-chain activity, and core protocol upgrades; and 4) Derivatives market dynamics, including leverage battles and liquidation cascades in perpetual contracts.
Looking at its historical price performance, ALTAVA (TAVA) hit an all-time high (ATH) of $5.44766 on 2022-07-07 15:15, representing the peak of market sentiment. Conversely, its all-time low (ATL) was recorded at $0.00114 on 2026-08-18 03:55. Note that historical highs and lows reflect past performance only and do not guarantee future price trends; investment decisions should always align with live market conditions and your personal risk tolerance.
When trading TAVA futures on BTCC, technical chart analysis begins with identifying key support and resistance levels on 1D and 4H charts using historical price pivots. Next, apply MA/EMA indicators to gauge trend directions, alongside RSI (values above 70 indicate overbought conditions, while below 30 suggest oversold levels). Always validate breakout signals with the 24h trading volume ($22.515556K), as price breakouts accompanied by strong volume offer higher reliability.
Unlike spot trading where you can only profit from rising prices, BTCC’s TAVAUSDT perpetual contracts support two-way trading. If you anticipate a price decline for ALTAVA, simply log into your BTCC account with USDT margin available, navigate to the TAVAUSDT pair, set your desired leverage and Take-Profit/Stop-Loss levels, and click "Sell/Short". Once the price drops to your target, close your position to lock in profit from the price difference.
Yes. BTCC offers flexible, high-tier leverage options for TAVAUSDT perpetual futures, providing up to 500x leverage (maximum leverage limits may vary depending on liquidity). While leverage boosts capital efficiency by allowing you to control larger position sizes with less margin, it also amplifies liquidation risks proportionately. BTCC strongly advises using Stop-Loss orders to strictly manage risk when trading with high leverage.
Beginners and traders testing new strategies can switch to BTCC's "Demo Trading" mode with a single click on the App or Web interface. The demo account comes pre-loaded with risk-free virtual funds (such as 100,000 USDT). Powered by live market prices (current price: $0.002594), you can practice opening/closing positions, adjusting leverage, and setting TP/SL for TAVAUSDT with zero financial risk.
Trading ALTAVA (TAVA) on BTCC requires just 4 simple steps: 1) Register a BTCC account and complete basic Identity Verification (KYC); 2) Buy USDT using fiat via credit card/express payment, or deposit USDT/BTC directly from an external wallet; 3) Navigate to the Futures section, search for TAVAUSDT, and review its live price ($0.002594) and chart; 4) Select your margin mode and leverage, choose "Buy/Long" or "Sell/Short" based on your market outlook, set TP/SL orders, and confirm your trade.
Cryptocurrency prices are subject to high market risk and price volatility. You should only invest in products that you are familiar with and where you understand the associated risks. The content expressed on this page is not intended to be and shall not be construed as an endorsement by BTCC regarding the reliability or accuracy of such content. You should carefully consider your investment experience, financial situation, investment objectives, and risk tolerance, and consult an independent financial adviser before making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. The value of your investment can go down as well as up, and you may not get back the amount you invested. You are solely responsible for your investment decisions. BTCC is not responsible for any losses you may incur. For more information, please refer to our Terms of Use and Risk Warning. Please also note that data relating to the above-mentioned cryptocurrency presented here (such as its current live price) are based on third-party sources. They are presented to you on an “as is” basis and for informational purposes only, without representation or warranty of any kind. Links provided to third-party sites are also not under BTCC’s control. BTCC is not responsible for the reliability or accuracy of such third-party sites or their contents.
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