who regulates advertising | BTCC Knowledge

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How is advertising regulated?

Advertising is regulated by a combination of laws at the federal, state, and local levels. Some of the main laws include the Federal Trade Commission Act (FTC Act), the laws implemented by the Federal Communications Commission (FCC), the Food, Drug, and Cosmetic Act (FD&C Act), and Section 43 (a) of the Lanham Trademark Act.

How does the FTC regulate advertising?

The central ways it does this is by regulating the advertising industry, and bringing enforcement actions. What kinds of ads does the FTC regulate? The FTC has jurisdiction over ads for most products and services (and, in many cases, shares jurisdiction with other federal agencies, such as the FDA, the TTB, and the USPIS ).

Do advertisements violate federal laws?

Some advertisements also may violate regulations that fall under the jurisdiction of other federal agencies, such as the Food and Drug Administration or the Federal Trade Commission. Additionally, federal laws prohibit or limit obscene, indecent or profane language.

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