What is a sales promotion?

A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales.

What are the different types of sales promotion techniques?

Regardless of the type of business or industry you’re in, there are a variety of sales promotion examples and techniques at your disposal that you can align with your sales needs. B2B and B2C sales promotions can use several techniques, such as: 1. Competitions and giveaways

Are sales promotions effective?

Sales promotions, or promos, can have a positive effect on your brand awareness, customer satisfaction and revenue. In this article, we’ll share twelve sales promotion example ideas along with tips on where to run your sales promotions and how to make them effective.