What is online advertising fraud?

Online advertising fraud is a major issue for digital ad networks. When click bots are used, ad fraud is a type of click fraud. Learn how ad fraud works.

What is a ad fraud?

This type fraud is performed by dishonest publishers who want to increase their revenues by generating more ad traffic. This type of attack makes the ad invisible on the website, even though the impression will be reported. There are several techniques used in this type of attack: Display an ad in a 1×1 pixel iframe.

How do AD frauds affect your business?

Scammers trick advertising platforms with fraudulent traffic, clicks, impressions, conversions, and other data events, preventing websites from delivering content to real users. The fraudsters reap financial gain because the advertisers pay even though the ads never reach the intended audience. Further, it can negatively impact brand reputation.