Dak Prescott to Collaborate with Blockchain.com


Blockchain.com announced that Dallas Cowboys quarterback Dak Prescott has signed a multi-year partnership agreement with the company. Blockchain.com says the Cowboys quarterback will use his “personal brand firepower to expose bitcoin to a wider audience” through TV, radio, and social media.


Dak Prescott became a brand ambassador for Blockchain.com, following the crypto company’s recent sponsorship relationship with America’s Team. The main goal of this partnership is to educate people about cryptocurrency, including Cowboys fans.


Let’s dive into it to learn more.


About Dak Prescott

Dak Prescott is a National Football League’s Dallas Cowboys (NFL) quarterback. The Cowboys drafted him in the fourth round of the 2016 NFL Draft after he played college football for Mississippi State. Prescott served as Tony Romo’s backup quarterback for the Cowboys. However, he took the lead after starting quarterback Romo was injured.


In addition, his performance on the field helped the Cowboys win the championship, and he was named “NFL Offensive Rookie of the Year.” Because of Dak’s ongoing dedication, Blockchain.com collaborated with him to advance worthwhile projects. In a statement, Prescott stated that the world requires change. He says that cryptocurrency could help us get out of debt and change the way we think about money.


Furthermore, he considers it an honor to work with Blockchain.com because the company promotes awareness while attempting to develop the future of the financial system.



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Reason for the Partnership

By mid-April, the Dallas Cowboys and the cryptocurrency company Blockchain.com had already agreed. The firm claimed to be the “only virtual currency partner” of the NFL club. Furthermore, it promised to appear in radio and television commercials.


Furthermore, Blockchain.com, which has over 80 million customers in 200 countries, is Dak Prescott’s favorite trading platform. Additionally, Blockchain.com has processed over $1.2 trillion in transactions.


Partnership Benefits

Dak Prescott has signed a multi-year sponsorship deal with cryptocurrency company Blockchain.com as the sector expands its influence in sports to attract more customers. Through social media marketing, the collaboration will connect online and virtual communities. According to Blockchain.com, the Cowboys quarterback will use his celebrity to promote cryptocurrency to a wider audience by appearing on television, radio, and social media.


He will also create educational content to raise cryptocurrency awareness among football fans. On August 23, Dak released the first promotion to his 1.4 million Twitter followers and 2.2 million Instagram followers. “Less Complicated” is the title of the advertisement. It understands how complicated cryptocurrency is and how important it is to make it easier for most people to understand.


Fans can expect educational videos using the Blockchain.com Wallet and other materials to promote future financial literacy. The team’s final preseason game will take place on August 25, and Blockchain.com will host a one-of-a-kind television show in Frisco that night to present the first-ever Playmaker Award.


Dallas Cowboys fans can see Dak and the rest of the team at the inaugural Blue Carpet Kickoff Event. The game will air on NFL Network on Aug. 29, 2022.


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