Last updated：--
View ChartYURU COIN (YURU) is a community-driven utility meme token built on the Solana blockchain. It draws its inspiration from the Yuru-Chara Grand Prix, a long-running Japanese national mascot event that has been promoting regional characters across Japan since 2011. The project merges Japan's "Yuru-chara" culture with Web3 technology, aiming to create a new utility-driven meme coin model that connects regional economies with blockchain infrastructure. Currently, YURU operates with minimal smart contract functionality and basic coin issuance on Solana, a network known for high-speed and low-cost transactions. The token has a maximum supply of 10,000,000 YURU, with approximately 7,546,441 YURU in circulation. YURU COIN launched in February 2025 in Japan and is designed for global markets rather than domestic sales or trading within Japan.
The available references do not publicly identify specific founders or team members behind YURU COIN. The project is closely tied to the Yuru Chara Grand Prix, which has operated for over 13 years and built a substantial community base. The YURU Protocol Whitepaper v1.0, published in January 2025, outlines the project's structure, governance, and development plans, including a DAO structure and community management framework. Detailed public information about the core team is currently limited.
YURU COIN operates on the Solana blockchain with minimal smart contract functionality and basic coin issuance. The broader YURU Protocol consists of three key components: Yuru-Verse, a metaverse sector deployed on the ROBLOX platform; YURUCOIN, which serves as the Web3 economic infrastructure; and a Regional Revitalization Program that integrates with the real economy. The protocol is designed to facilitate user participation in regional revitalization programs, community voting, NFT campaigns, and gamified experiences. The Yuru-Verse metaverse allows users to engage with character avatars and participate in virtual events. The whitepaper details staking mechanisms, governance rights, value capture mechanisms, liquidity management, and a YURU Points (YURU Po) system as part of its economic design.
YURU COIN distinguishes itself by bridging Japan's established Yuru-chara mascot culture with blockchain technology. The Yuru Chara Grand Prix has accumulated over 170 million cumulative votes, 738 million total website views, 240,000 event attendees, and approximately 5,000 participating mascot characters over its 13-year history. This existing brand recognition and community base provide a foundation that most meme coins lack. The project aims to address a gap in the meme coin market, which surpassed $140 billion in market capitalization in 2024 but largely consists of speculative assets with little real-economy connection. YURU Protocol seeks to create a utility-driven model that integrates regional economies with Web3, serving as a bridge between real and digital economies. The Yuru-Verse's rapid adoption, with over 100,000 users within one month of launch and more than 90% from overseas, demonstrates the global appeal of this approach.
YURU COIN facilitates user participation in several ecosystem activities. It is used for regional revitalization programs, community voting through the DAO structure, NFT campaigns, and gamified experiences. The token is integral to the Yuru-Verse metaverse, where it supports character avatar integration and event participation. The whitepaper outlines additional utility through staking mechanisms, governance rights, and value capture mechanisms. The YURU Points (YURU Po) system further extends the token's functionality within the ecosystem. The project also plans collaboration with regional economies through integration with the Hometown Tax Donation Model, local shopping district revitalization programs, tourism promotion initiatives, and corporate hometown tax donations.
The YURU ecosystem has been developing since the Yuru Chara Grand Prix launched in 2011. In 2023, the Yuru-Verse was deployed on ROBLOX as part of the metaverse expansion, gaining over 100,000 users within one month, with more than 90% from overseas. The YURU Protocol Whitepaper v1.0 was published in January 2025, and YURU COIN launched in February 2025. The roadmap outlines three phases: Domestic Expansion in 2025, Asian Expansion from 2025 to 2026, and Global Expansion from 2026 to 2027. Future outlook includes short-term goals for 2025, mid-term goals for 2026-2027, and a long-term vision extending to 2030. The project is listed on SolidProof TrustNet for security verification and has been verified by Coinpedia's markets team.
YURU COIN is not mined through traditional proof-of-work mechanisms. As a token on the Solana blockchain, it operates with basic coin issuance and minimal smart contract functionality. The whitepaper describes a staking mechanism as part of its tokenomics design, allowing token holders to participate in the network's economic activities. Specific details about the staking process, reward rates, and participation requirements are outlined in Chapter 3 of the YURU Protocol Whitepaper. The YURU Points (YURU Po) system also provides a mechanism for users to earn points through ecosystem participation.
To keep your YURU COIN safe, use a reputable self-custody wallet that supports Solana-based tokens. Always verify the official contract address before making any transactions. Store your private keys and seed phrases securely offline, and never share them with anyone. Be cautious of phishing attempts, fake websites, and unsolicited offers related to YURU COIN. Since the project operates with minimal smart contract functionality, ensure you are interacting only with official platforms and verified links. For long-term storage, consider using a hardware wallet. Regularly check official channels for security updates and announcements. The project's listing on SolidProof TrustNet provides an additional layer of verification, but personal vigilance remains essential for protecting your assets.
Buy in just 4 steps (Register → Verify → Deposit/Purchase → Receive Coins)
Choose YURU COIN products that suit your trading style
Thank you for your interest in BTCC. Currently, spot and futures trading services for YURU are not supported. As a leading digital asset platform, BTCC is committed to providing a secure and stable trading environment. We recommend completing your account registration and identity verification (KYC) to explore other premium assets and exclusive benefits available on BTCC.
As of right now, the live price of YURU COIN (YURU) is $0.367628. Its market price fluctuates in real time based on overall supply and demand, and you can check the updated YURU to USD rate at the top of BTCC’s price page. In terms of market scope, YURU COIN records a 24h trading volume of $358.493946K (reflecting total buying and selling activity over the last 24 hours), with a total market cap of $2.528627M. Its current circulating supply stands at 7.55M out of a maximum supply cap of 10M.
The price volatility of YURU COIN (YURU) is essentially driven by market supply and demand dynamics. Key factors behind its price movements include: 1) Global macroeconomic conditions and sentiment, such as Fed interest rate decisions; 2) Tokenomics, including the ratio of circulating supply (7.55M) to max supply (10M), as well as token unlocks and burn mechanisms; 3) Fundamental developments, such as ecosystem expansion, on-chain activity, and core protocol upgrades; and 4) Derivatives market dynamics, including leverage battles and liquidation cascades in perpetual contracts.
Looking at its historical price performance, YURU COIN (YURU) hit an all-time high (ATH) of $7.320653 on 2025-02-15 10:35, representing the peak of market sentiment. Conversely, its all-time low (ATL) was recorded at $0.095445 on 2026-04-27 21:20. Note that historical highs and lows reflect past performance only and do not guarantee future price trends; investment decisions should always align with live market conditions and your personal risk tolerance.
When trading YURU futures on BTCC, technical chart analysis begins with identifying key support and resistance levels on 1D and 4H charts using historical price pivots. Next, apply MA/EMA indicators to gauge trend directions, alongside RSI (values above 70 indicate overbought conditions, while below 30 suggest oversold levels). Always validate breakout signals with the 24h trading volume ($358.493946K), as price breakouts accompanied by strong volume offer higher reliability.
Unlike spot trading where you can only profit from rising prices, BTCC’s YURUUSDT perpetual contracts support two-way trading. If you anticipate a price decline for YURU COIN, simply log into your BTCC account with USDT margin available, navigate to the YURUUSDT pair, set your desired leverage and Take-Profit/Stop-Loss levels, and click "Sell/Short". Once the price drops to your target, close your position to lock in profit from the price difference.
Yes. BTCC offers flexible, high-tier leverage options for YURUUSDT perpetual futures, providing up to 500x leverage (maximum leverage limits may vary depending on liquidity). While leverage boosts capital efficiency by allowing you to control larger position sizes with less margin, it also amplifies liquidation risks proportionately. BTCC strongly advises using Stop-Loss orders to strictly manage risk when trading with high leverage.
Beginners and traders testing new strategies can switch to BTCC's "Demo Trading" mode with a single click on the App or Web interface. The demo account comes pre-loaded with risk-free virtual funds (such as 100,000 USDT). Powered by live market prices (current price: $0.367628), you can practice opening/closing positions, adjusting leverage, and setting TP/SL for YURUUSDT with zero financial risk.
Trading YURU COIN (YURU) on BTCC requires just 4 simple steps: 1) Register a BTCC account and complete basic Identity Verification (KYC); 2) Buy USDT using fiat via credit card/express payment, or deposit USDT/BTC directly from an external wallet; 3) Navigate to the Futures section, search for YURUUSDT, and review its live price ($0.367628) and chart; 4) Select your margin mode and leverage, choose "Buy/Long" or "Sell/Short" based on your market outlook, set TP/SL orders, and confirm your trade.
Cryptocurrency prices are subject to high market risk and price volatility. You should only invest in products that you are familiar with and where you understand the associated risks. The content expressed on this page is not intended to be and shall not be construed as an endorsement by BTCC regarding the reliability or accuracy of such content. You should carefully consider your investment experience, financial situation, investment objectives, and risk tolerance, and consult an independent financial adviser before making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. The value of your investment can go down as well as up, and you may not get back the amount you invested. You are solely responsible for your investment decisions. BTCC is not responsible for any losses you may incur. For more information, please refer to our Terms of Use and Risk Warning. Please also note that data relating to the above-mentioned cryptocurrency presented here (such as its current live price) are based on third-party sources. They are presented to you on an “as is” basis and for informational purposes only, without representation or warranty of any kind. Links provided to third-party sites are also not under BTCC’s control. BTCC is not responsible for the reliability or accuracy of such third-party sites or their contents.
Bitcoin
Ethereum
Tether USDt
BNB
XRP
Solana
Dogecoin
Cardano
Avalanche
