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View ChartMILC Platform is a blockchain-oriented marketplace for licensing media content, developed and supervised by the German media company Welt der Wunder TV. The project is designed to connect the professional media industry directly with fans and consumers, removing traditional middlemen from content licensing. At the center of the ecosystem is the Media Licensing Token (MLT), an ERC20 token on Ethereum that also exists as a BEP20 token on BNB Chain. MLT is used for transactions, smart contract agreements, and revenue sharing across the platform.
The project combines several components: a blockchain-based multimedia marketplace, an Open Web GL Metaverse built on Unreal Engine, a Web3 social community platform, and a Media Asset Management System that includes a content sharing platform. According to publicly available materials, the total supply of MLT is capped at 200,000,000 tokens, with a circulating supply of approximately 124.42 million MLT. The project has been under development since 2017 and launched its utility token in March 2021.
Token allocation is structured as follows: Team 20,000,000; Advisors 10,000,000; Private Sale 57,000,000; Public Sale 3,000,000; Marketing & Liquidity 56,000,000; Foundation Reserves 35,000,000; MILC Swap 19,000,000. The token sale raised $4.28M in May 2021, with a public sale price reference of 0.0001 BTC.
The MILC Platform is led by Hendrik Hey, who serves as Founder and CEO. Hendrik Hey is also the CEO of Welt der Wunder GmbH, the German media company that supervises the project. According to publicly available information, he works alongside Eugen Nussbaum, the Business Director, and Esther Hey, Head of Sales. Coinbase notes that Hendrik Hey is the founder of MILC Platform with 18 other team members.
The project site also lists advisors and council members, including John Patrick Mullin, Founder and Council Member of MANTRA Finance and a FinTech entrepreneur and tokenization expert, and Yuriy Kovalev, Founder and CEO of ZenFuse. The MILC Project is under the development and supervision of Welt der Wunder TV, an independent entertainment free-to-air TV network in Germany and Switzerland, based in Munich and Zug. Welt der Wunder has been active in the DACH media market for more than 25 years and sells self-produced programs in over 100 countries. The project has been developed and maintained since 2017 together with Swiss television SRF and its technical division SwissTXT.
MILC Platform operates as a blockchain-based marketplace where media content can be licensed directly between content creators, buyers, and distributors. The core mechanism involves using smart contracts to facilitate media license acquisition, which eliminates complicated legal and notary issues typically associated with traditional licensing agreements. Blockchain technology ensures transparency throughout the licensing process.
The platform includes a Media Asset Management System that was implemented into the structures of both networks under real daily operating conditions. This system includes a complex content sharing platform. Beyond the marketplace, MILC offers an Open Web GL Metaverse based on Unreal Engine, where users can socialize and interact directly with the media and entertainment industry. A Web3 social community platform complements the Metaverse, providing additional opportunities for user engagement. The MLT token serves as the medium of exchange, contract signing vehicle, and revenue sharing medium across all platforms within the ecosystem, enabling passive income opportunities for holders.
MILC Platform distinguishes itself through its direct connection to an established media company. Unlike many Metaverse projects without real-world industry backing, MILC is supervised by Welt der Wunder TV, which has over 25 years of market presence and a program library valued by EY (Ernst & Young) at approximately EUR 48 million in November 2020. This gives the project access to professional media networks worldwide and a extensive content library.
The platform's value proposition centers on removing middlemen from professional media content access. By enabling media license acquisition via smart contracts, it eliminates complicated legal and notary issues that traditionally slow down content licensing. The combination of a blockchain-based multimedia marketplace, an Unreal Engine-based Metaverse, a Web3 social platform, and NFT-based financing for media projects creates a comprehensive ecosystem. For the first time, users can interact directly with the media and entertainment industry through the platform's social and Metaverse components. The project aims to become a leading business and entertainment Metaverse, functioning as a melting pot that connects the professional media industry with its fans.
The MLT token serves multiple functions within the MILC ecosystem. Primarily, MLT is used to pay for content licenses purchased on the MILC Platform, serving as the medium of exchange for media transactions. Token holders are also able to vote on platform governance matters, giving the community a voice in the project's direction. Additionally, MLT holders can invest in platform projects, participating in the growth of the ecosystem.
Beyond these core functions, MLT acts as a revenue sharing medium across all platforms within the MILC ecosystem, providing passive income opportunities for holders. The token facilitates NFT-based financing for media projects and small businesses. The platform itself offers a range of virtual experiences through its Metaverse and Web3 social community platform. Media professionals can access professional media content without further middlemen and obtain media licenses via smart contracts, streamlining operations that traditionally involve complex legal processes.
The MILC Platform ecosystem has been under development since 2017, when work began together with Swiss television SRF and its technical division SwissTXT. The project launched its utility token, MLT, in March 2021, followed by a token sale in May 2021 that raised $4.28 million. The first minimum viable product was implemented into the structures of both networks and tested under real daily operating conditions, eventually transforming into a fully operative Media Asset Management System with a complex content sharing platform.
In 2022, the project announced Whitepaper 2.2, titled "Journey to the Metaverse," which provides a detailed description of the platform's direction. A quarterly review for Q4 2022 was also published. The ecosystem now includes a blockchain-based multimedia marketplace, an Open Web GL Metaverse based on Unreal Engine, a Web3 social community platform, NFT-based financing capabilities, and governance mechanisms. The BEP20 deployment on BNB Chain occurred on 2023-10-04, expanding the token's accessibility across multiple blockchain networks.
MLT is not a mineable cryptocurrency. It is an ERC20 token on Ethereum and a BEP20 token on BNB Chain, meaning it operates on proof-of-stake consensus mechanisms native to those networks rather than through traditional mining. There is no mining process for MLT tokens.
Token acquisition occurs through participation in token sales, purchasing on supported trading markets, or earning through platform activities. The platform's ecosystem provides opportunities for passive income through revenue sharing for MLT holders. Detailed information on staking or other earning mechanisms beyond revenue sharing and governance participation is currently limited. Users interested in acquiring MLT should refer to the official platform channels for the most current information on token availability and distribution.
Since MLT is an ERC20 and BEP20 token, it can be stored in any compatible wallet that supports Ethereum or BNB Chain tokens. For long-term storage, hardware wallets provide the highest level of security by keeping private keys offline. Software wallets and mobile wallets offer convenient alternatives for more frequent access. Always ensure your wallet supports the specific token standard and network on which your MLT resides.
When acquiring MLT, use only official and verified contract addresses to avoid counterfeit tokens. The verified ERC20 contract address is 0x9506d37f70eb4c3d79c398d326c871abbf10521d, and the BEP20 contract address is 0xB72a20C7B8BD666f80AC053B0f4de20a787080F5. Never share your private keys or seed phrases with anyone. Be cautious of phishing attempts and fake websites claiming to represent the platform. Always verify URLs against official sources. For transactions, double-check recipient addresses before confirming, as blockchain transactions are irreversible. Consider using hardware wallet confirmation for large transfers and keep your wallet software updated to the latest version.
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Thank you for your interest in BTCC. Currently, spot and futures trading services for MLT are not supported. As a leading digital asset platform, BTCC is committed to providing a secure and stable trading environment. We recommend completing your account registration and identity verification (KYC) to explore other premium assets and exclusive benefits available on BTCC.
As of right now, the live price of MILC Platform (MLT) is $0.001246. Its market price fluctuates in real time based on overall supply and demand, and you can check the updated MLT to USD rate at the top of BTCC’s price page. In terms of market scope, MILC Platform records a 24h trading volume of $0 (reflecting total buying and selling activity over the last 24 hours), with a total market cap of $181.832226K. Its current circulating supply stands at 124.42M out of a maximum supply cap of ∞.
The price volatility of MILC Platform (MLT) is essentially driven by market supply and demand dynamics. Key factors behind its price movements include: 1) Global macroeconomic conditions and sentiment, such as Fed interest rate decisions; 2) Tokenomics, including the ratio of circulating supply (124.42M) to max supply (∞), as well as token unlocks and burn mechanisms; 3) Fundamental developments, such as ecosystem expansion, on-chain activity, and core protocol upgrades; and 4) Derivatives market dynamics, including leverage battles and liquidation cascades in perpetual contracts.
Looking at its historical price performance, MILC Platform (MLT) hit an all-time high (ATH) of $1.079672 on 2021-11-16 07:40, representing the peak of market sentiment. Conversely, its all-time low (ATL) was recorded at $0.000397 on 2026-06-10 00:55. Note that historical highs and lows reflect past performance only and do not guarantee future price trends; investment decisions should always align with live market conditions and your personal risk tolerance.
When trading MLT futures on BTCC, technical chart analysis begins with identifying key support and resistance levels on 1D and 4H charts using historical price pivots. Next, apply MA/EMA indicators to gauge trend directions, alongside RSI (values above 70 indicate overbought conditions, while below 30 suggest oversold levels). Always validate breakout signals with the 24h trading volume ($0), as price breakouts accompanied by strong volume offer higher reliability.
Unlike spot trading where you can only profit from rising prices, BTCC’s MLTUSDT perpetual contracts support two-way trading. If you anticipate a price decline for MILC Platform, simply log into your BTCC account with USDT margin available, navigate to the MLTUSDT pair, set your desired leverage and Take-Profit/Stop-Loss levels, and click "Sell/Short". Once the price drops to your target, close your position to lock in profit from the price difference.
Yes. BTCC offers flexible, high-tier leverage options for MLTUSDT perpetual futures, providing up to 500x leverage (maximum leverage limits may vary depending on liquidity). While leverage boosts capital efficiency by allowing you to control larger position sizes with less margin, it also amplifies liquidation risks proportionately. BTCC strongly advises using Stop-Loss orders to strictly manage risk when trading with high leverage.
Beginners and traders testing new strategies can switch to BTCC's "Demo Trading" mode with a single click on the App or Web interface. The demo account comes pre-loaded with risk-free virtual funds (such as 100,000 USDT). Powered by live market prices (current price: $0.001246), you can practice opening/closing positions, adjusting leverage, and setting TP/SL for MLTUSDT with zero financial risk.
Trading MILC Platform (MLT) on BTCC requires just 4 simple steps: 1) Register a BTCC account and complete basic Identity Verification (KYC); 2) Buy USDT using fiat via credit card/express payment, or deposit USDT/BTC directly from an external wallet; 3) Navigate to the Futures section, search for MLTUSDT, and review its live price ($0.001246) and chart; 4) Select your margin mode and leverage, choose "Buy/Long" or "Sell/Short" based on your market outlook, set TP/SL orders, and confirm your trade.
Cryptocurrency prices are subject to high market risk and price volatility. You should only invest in products that you are familiar with and where you understand the associated risks. The content expressed on this page is not intended to be and shall not be construed as an endorsement by BTCC regarding the reliability or accuracy of such content. You should carefully consider your investment experience, financial situation, investment objectives, and risk tolerance, and consult an independent financial adviser before making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. The value of your investment can go down as well as up, and you may not get back the amount you invested. You are solely responsible for your investment decisions. BTCC is not responsible for any losses you may incur. For more information, please refer to our Terms of Use and Risk Warning. Please also note that data relating to the above-mentioned cryptocurrency presented here (such as its current live price) are based on third-party sources. They are presented to you on an “as is” basis and for informational purposes only, without representation or warranty of any kind. Links provided to third-party sites are also not under BTCC’s control. BTCC is not responsible for the reliability or accuracy of such third-party sites or their contents.
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