My Lovely Planet PriceMLC

What is My Lovely Planet (MLC)?

My Lovely Planet (MLC) is the utility token powering a Web3 mobile match-3 puzzle game dedicated to environmental protection. Built on the Polygon network, MLC serves as the in-game currency and governance asset for a platform that combines casual gaming with real-world tree planting. The project's stated mission is to build a community of 100 million players to plant 1 billion trees and protect the Earth. The token has a fixed supply of 230 million MLC, reduced from an initial 1 billion through token burns. The game is live on the App Store and Google Play, and the project has been recognized by Google Play as a Top Play Store App for 2025.

Key Specifications & Tokenomics

• Name: My Lovely Planet
• Token Name: My Lovely Coin
• Symbol: MLC
• Blockchain: Polygon (Ethereum-based infrastructure)
• Token Standard: ERC-20
• Contract Address: 0x0566c506477cd2d8df4e0123512dbc344bd9d111
• Category: GameFi, Web3 Mobile Game, Environmental Protection
• Max Supply: 230,000,000 MLC
• Circulating Supply: Approximately 128.45 million MLC
• Launch Date: June 16, 2024
• Official Website: https://www.mylovelyplanet.org/

Who created My Lovely Planet?

My Lovely Planet was founded by Clément Le Bras, who serves as Founder and CEO. He is a graduate of Mines de Paris with a major in Energy and has trained in environmental issues under expert Jean Marc Jancovici. His motivation stems from a year spent in Madagascar working with vulnerable communities affected by climate change. The core team includes Filip Gyllström as Art Director and Nacho as Lead Designer, both of whom previously worked on Candy Crush. Other team members include Vincent as Tech Director, Rémi in Growth and HR, Zeynep as Game Producer, Ender as Game Designer, Sylvain as Strategic Advisor, and Guillaume as Head of Reforestation. The project is part of the Ubisoft Entrepreneurs Lab at Station F.

How does My Lovely Planet work?

My Lovely Planet operates as a mobile match-3 puzzle game available on iOS and Android. Players complete levels and challenges, which contribute to planting trees in the real world. The game features multiple modes including Word Game, Trivia Game, and Runner Game. For every tree planted in the game, a corresponding tree is planted in the real world, with the project's first agroforestry nursery in Madagascar already containing over 350,000 trees. The MLC token functions on the Polygon blockchain as a utility token, enabling players to unlock rewards, access exclusive content, and participate in governance decisions regarding environmental treasury allocations and NGO voting.

What makes My Lovely Planet unique and valuable?

My Lovely Planet distinguishes itself through its direct integration of gaming with measurable environmental impact. The project has received the "Unity for Humanity" Award and was selected by Google Play as a Top Play Store App for 2025, marking the first time a Web3 project received this recognition. The game is featured in Google Play's official "We Are Play" campaign, and its feature video has reached 3 million views. The team's pedigree includes veterans from Candy Crush, bringing proven game design expertise to the Web3 space. The project's mission-driven approach, combining entertainment with real-world tree planting and environmental governance, creates a unique value proposition in the GameFi sector.

What is My Lovely Planet used for?

MLC serves multiple functions within the My Lovely Planet ecosystem. Primarily, it is the utility token used within the game to unlock rewards and access exclusive content and contests. Token holders can participate in governance by voting for NGOs and participating in the Environmental Treasury, directing funds toward climate protection initiatives. MLC can be staked to earn rewards, with over 8 million MLC already staked. The token also serves as a mechanism for community engagement, allowing holders to contribute to the project's environmental mission while participating in the gaming experience.

How Is the My Lovely Planet ecosystem developing?

The My Lovely Planet ecosystem continues to expand through game development, strategic partnerships, and environmental initiatives. The project has planted 370,677 trees and maintains 25,000 monthly active players with 1.2 million social media followers. Staking is officially live, and the team continues to buy back and burn MLC tokens to manage supply. The project has raised a total of $7.5 million across private and public rounds. With backing from Ubisoft Entrepreneurs Lab and recognition from Google Play and Unity for Humanity, the ecosystem is positioned for growth. The stated goals include reaching 100 million active players, planting 1 billion trees by 2030, and achieving 100 million MLC holders.

How to mine My Lovely Planet?

MLC is not mined through traditional proof-of-work mechanisms. Instead, tokens are earned through gameplay and participation in the My Lovely Planet ecosystem. Players earn MLC by completing levels and challenges in the mobile game. Additionally, token holders can stake their MLC to earn staking rewards, with over 8 million MLC currently staked. The token operates on the Polygon network, which uses a proof-of-stake consensus mechanism. There is no mining equipment or energy-intensive process involved in acquiring MLC; tokens are distributed through gameplay rewards, staking, and participation in the project's environmental initiatives.

How to keep your My Lovely Planet Coin safe?

To keep your MLC tokens safe, store them in a reputable wallet that supports Polygon-based ERC-20 tokens. Hardware wallets provide the highest level of security by keeping private keys offline. Always verify contract addresses before interacting with any token, and ensure the MLC contract address matches the official one. Enable two-factor authentication on any exchange accounts used to trade MLC. Be cautious of phishing attempts and unofficial links, and only use official project channels for information. Never share your private keys or seed phrases with anyone. Consider using a dedicated wallet for gaming assets to minimize exposure to potential security risks.