Adshares PriceADS

What is Adshares (ADS)?

Adshares (ADS) is a decentralized advertising ecosystem built on blockchain technology, designed to connect publishers and advertisers without intermediaries. It positions itself as a Web3 and Metaverse advertising standard, offering a full blockchain ecosystem for AdTech that combines instant, secure, and transparent peer-to-peer payments with ad settlement and decentralized ad networks. The project utilizes its proprietary ESC Blockchain, which is based on a delegated Proof of Stake (dPoS) consensus mechanism. Adshares states its proprietary ESC Blockchain is designed to handle 1.4 million transfers per second, a figure the project cites as sufficient for the entire programmatic advertising market; third-party listings describe it more conservatively as over 1 million transfers per second. The ADS token has a maximum supply of 38,758,206 coins. Adshares announced on April 7, 2023 that it had reached its maximum circulation supply, according to the project's own announcement. Adshares operates across multiple blockchain environments, including its own native chain, Ethereum (ERC-20), BNB Chain (BEP-20), and Polygon.

Key Specifications & Tokenomics

• Name: Adshares
• Symbol / Ticker: ADS
• Consensus Mechanism: dPoS (delegated Proof of Stake)
• Blockchain: Adshares proprietary blockchain (ESC Blockchain), also on Ethereum (ERC-20), BNB Chain (BEP-20), and Polygon
• Category: Advertising, Web3, Metaverse, AdTech
• Max Supply: 38,758,206 ADS
• Total Supply: 38.75M ADS
• Circulating Supply: 38,749,701 ADS
• Launch Date: 2018
• Contract Address (Ethereum): 0xcfce...ccd22a (as listed on CoinMarketCap; the address is truncated in the available source)

Who created Adshares?

Adshares was co-founded by Jacek Zemto and Leszek Rychlewski. Adshares was founded in Warsaw, Poland in 2016 by Jacek Zemto and Leszek Rychlewski; the ADS cryptocurrency launched in 2018. Yahoo Finance lists a start date of 2017-08-12 for the project profile. Krzysztof Bochenek, also referred to as Chris Bochenek, is identified as CEO in project announcements, including the Grand Relaunch in September 2022 and the maximum circulation supply announcement in April 2023. The company is based in Warsaw, Poland. Company profile information is listed on business intelligence platforms such as CB Insights and Tracxn.

How does Adshares work?

Adshares operates as a self-contained ecosystem with two main components: the blockchain and the protocol. The proprietary ESC Blockchain is responsible for transmitting payment transactions, while the protocol handles the transmission of advertising information based on the blockchain. This architecture allows advertisers to manage all their digital advertising from a single platform. The system facilitates direct deals between publishers and advertisers using ADS cryptocurrency, eliminating middlemen and enabling instant settlements. The protocol supports programmatic ads across various digital environments, including websites, mobile apps, metaverses, games, and AR/VR spaces. An open-source SDK allows seamless integration for ad servers, ad networks, metaverses, influencer marketplaces, and Web3 analytics providers.

What makes Adshares unique and valuable?

Adshares describes itself as the only full blockchain ecosystem built for AdTech, a claim made by the project rather than an independently verified ranking. Its proprietary blockchain claims a capacity of over 1.4 million transactions per second, positioning it as a fast and scalable solution for the high-volume demands of programmatic advertising. The project emphasizes transparency, aiming to eliminate fraud, false display, and middlemen while protecting consumer privacy. By enabling direct transactions between advertisers and publishers, the system aims to increase profits for publishers and reduce costs for advertisers. Adshares describes ADS as deflationary due to a native burning mechanism; the project's materials do not specify the burn rate or the amount burned to date. The planned implementation of a DAO for governance further adds to its unique value proposition within the Web3 advertising narrative.

What is Adshares used for?

The ADS coin serves as the primary settlement currency for all advertising transactions within the Adshares ecosystem. It is used for high-volume ad transactions across Web2, the Metaverse, and Digital Out-of-Home (DOOH) advertising. All ad settlements between publishers and advertisers are conducted using ADS, facilitating direct payment deals without intermediaries. Beyond payments, ADS is also used for staking. According to the project, part of all transaction fees goes to liquid staking rewards, and ADS native holders receive ADS in their wallet from the fees of each ad transaction between publishers and advertisers; the exact reward rate is not specified in the project's materials. Adshares stated in its materials that it planned to implement a DAO in Q4 2022, giving holders the opportunity to vote on proposals and platform development decisions; the current status of that plan is not specified in the available sources.

How Is the Adshares ecosystem developing?

The Adshares ecosystem is structured around its network of ad servers, divided into Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). Publishers on the SSP side receive regular payouts for display ads, with additional rewards for conversions. Advertisers on the DSP side can optimize their campaigns using artificial intelligence, which suggests the best placements to achieve high conversion rates. The project has achieved several key milestones, including completing a "Grand Relaunch" in September 2022 to refresh its brand as a Metaverse advertising standard. The ecosystem is supported by an open-source SDK, a developer grant program, and a browser-based ADS Wallet for users. According to the project, the Adshares blockchain and protocol are live and handle more than three hundred million impressions per month across all adservers.

How to mine Adshares?

Adshares (ADS) is not mined through traditional Proof of Work. Instead, the network utilizes a delegated Proof of Stake (dPoS) consensus mechanism, which is described as lighter, faster, and greener than Proof of Work chains. Token holders can participate in the network's security and operation through staking. The staking system allows ADS native holders to receive ADS coins in their wallet from a portion of the fees collected from each ad transaction made between publishers and advertisers on the Adshares protocol. This mechanism incentivizes holders to support the network while earning passive rewards.

How to keep your Adshares Coin safe?

To securely store ADS coins, users can install the ADS Wallet, which is available as a browser extension. After installation, users must securely save their seed phrase and use the generated address to receive purchased coins. When transferring ADS coins to a cryptocurrency exchange, it is crucial to include a message as provided by the exchange's deposit section. This message is not required when transferring ADS to a personal ADS Wallet or an ADS account on the platform. The project publishes an open-source SDK and documentation at docs.adshares.net.

How to get ADS

According to the project's documentation, ADS can be obtained on Graviex (BTC, GIO, LTC, USDT), Uniswap (ERC-20), PancakeSwap (BEP-20), Quickswap (Polygon), BitMart (BEP-20), Changelly and Changelly Pro (BEP-20). Website owners can also earn ADS as publishers by placing ad units on their sites.

Risks and considerations

ADS is a market-traded cryptocurrency, and its price fluctuates with market conditions. Regulatory treatment of crypto assets and advertising-related tokens varies by jurisdiction and may change. The project also carries technical risks common to blockchain-based systems, including smart contract and network risks. This article is for reference only and does not constitute investment advice.