What's new with the 'bored ape'?

The Bored Ape will now be decked out in stripes, as Adidas partners with the hottest NFT project of the moment for its first foray into the metaverse.

Why is Adidas partnering with bored ape Yacht Club & punks Comics?

In a Vogue Business exclusive, Adidas outlines why a partnership with profile picture phenomenon Bored Ape Yacht Club, NFT influencer Gmoney and comics series Punks Comics is the start of an elaborate metaverse strategy. To become a Vogue Business Member and receive the Technology Edit newsletter, click here.

Is Adidas entering the ape community?

The community that Adidas is entering was shown in full force at the end of October, when members of the Bored Ape Yacht Club gathered in New York City for the weeklong Ape Fest 2021.

Did Adidas buy a bored ape hoodie?

The company launched digital tokens last month, which will offer holders early access to the NFT drop, and a couple weeks ago, it began tweeting vaguely about the metaverse. Adidas also bought a Bored Ape — the company named the ape Indigo Hertz — and outfitted it with a custom Adidas-branded tracksuit. A close-up on the hoodie.