Metaverse Fashion Week Reflects the Emerging Future of Digital World

If you are not lucky enough to have a press card or live in New York, Paris , you will not have the opportunity to participate in any form of Fashion Week.  Photos are valuable in hindsight, but the immersive experience of three-dimensional interaction with models and runways is also worth mentioning. Many emerging technologies of Web3 have opened up new opportunities for interaction in the fashion industry, created more interactive experiences and reduced some exclusivity that has plagued the traditional fashion week for a long time.

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Time of Metaverse Fashion Week

Metaverse fashion week shows such a potential future fashion event, including shows, parties and group discussions, which are carried out in the user owned metaverse of decentraland. These activities begin on March 24 and end on the weekend of March 27.

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Who Participates in MVFW?

Using the technology provided by boson, Web3 native IP brands from Tommy Hilfiger to deadfellaz have the opportunity to sell digital and physical versions of their clothes. Cider, IKKS, Deadfellaz, 8SIAN, The Rebels by House of Kalinkin, Christine Massarany, ANREALAGE, Wildfangz by Fang Gang, Chubbies@Santa Monica place x macerich, wonder, and ngrave are just some IP representatives during the exhibition this weekend.

MVFW Boson and Phygital Assets

Many experiences of MVFW exist in the purgatory like space between physics and digital, and a new asset is used to integrate the components of each kind: phydigital. For example, Tommy Hilfiger is virtually showcasing its spring 2022 series and hosting a digital retail platform in decentraland. Consumers can buy NFT wearable devices for their avatars or physical items in metaverse through Boston and use NFT contract technology.

Tommy Hilfiger said, “when I founded my namesake brand in 1985, I never imagined that I would see the era of fashion week in a 3D and completely virtual world. “As we further explore the meta universe and what it provides, I am encouraged by the power of digital technology and the opportunities it provides to engage with communities in fascinating and relevant ways.”

Boson even created a place called “boson portal – Fashion District” in decentraland, which aims to imitate the iconic Montaigne Avenue in Paris and serve as a gathering place for many brands to sell digital and physical assets. Here you can find Tommy Hilfiger’s shop. Click this link to dive into this immersive world.

For information on all events and participating brands, please go to the website of metaverse fashion week. Please continue to focus on the deeper dialogue with the boson team, who helped achieve these activities.