Tesla se queda corta en entregas del Q4 mientras las ventas anuales caen por segundo año consecutivo

El ícono eléctrico tropieza de nuevo. Tesla no alcanza las estimaciones de entregas del último trimestre, cerrando 2025 con un declive en ventas anuales por segundo año seguido. Una señal de fatiga en el mercado masivo o simplemente un bache en la ruta hacia la electrificación total?

Los números hablan claro

Las cifras del cuarto trimestre llegaron por debajo de lo que esperaban los analistas. No es un descalabro, pero sí un golpe a la narrativa de crecimiento imparable. Y cuando miras el año completo, el patrón se confirma: la curva de ventas vuelve a inclinarse hacia abajo. Dos ejercicios consecutivos en rojo.

El contexto importa

El sector automotriz global navega aguas turbulentas—tasas de interés, cadenas de suministro que aún cojean, y una competencia feroz que ya no son solo las marcas tradicionales. Tesla ya no tiene el campo de juego para sí solo. Todos quieren un trozo del pastel eléctrico.

¿Y ahora qué?

La presión recae sobre los próximos lanzamientos, sobre la promesa de vehículos más asequibles y sobre la eficiencia operativa. El mercado perdona poco, y la paciencia de los inversiones—siempre cíclica como las modas en Wall Street—tiene un límite. Un recordatorio más de que en la era de la disrupción, incluso los disruptores pueden quedarse sin batería.

Tesla’s Model 3 and Model Y carry the quarter as Cybertruck stays minor

Tesla said it delivered 406,585 Model 3 and Model Y vehicles in Q4, making up about 97% of all units delivered in the quarter, while the rest came from Model S, Model X, and Cybertruck, which altogether were 11,642 vehicles.

In 2023, Tesla claimed more than 1 million reservations for the Cybertruck, but that has sadly not translated into volume sales, and the angular steel pickup has also not become a major contributor as of Q4 2025.

In Q3, Cryptopolitan reported that Elon Musk’s SpaceX reportedly bought tens of millions of dollars worth of Cybertrucks, but still, that didn’t help Q4 earnings much.

Competition also continued to intensify for Tesla across global markets, mostly from BYD in China, Kia and Hyundai in South Korea, and Volkswagen across Europe. BYD overtook Tesla as the world’s largest EV seller for the calendar year. In a Thursday statement, BYD said sales rose 28% to 2.26 million vehicles.

Politics, incentives, and regional pressure are still weighing on Tesla’s performance

Beyond vehicles, Tesla deployed 14.2 gigawatt hours of battery energy storage products in the fourth quarter, following 12.5 GWh in Q3.

The company will release its full financial results for Q4 on January 28, but did acknowledge that vehicle sales in 2025 were indeed affected by Donald Trump’s decision to end a federal EV incentive by September 30, earlier than planned.

As you should know, Elon spent the first quarter leading the administration’s DOGE initiative to reduce the federal workforce. He later endorsed Germany’s extremist anti-immigrant AfD party and supported British activist Tommy Robinson.

In recent weeks, Elon also called for ending the European Union. Consumer backlash followed in both Europe and the United States.

Despite that response, Tesla shares rallied late in the year. The stock jumped 40% in the third quarter and hit a record in mid-December. Elon bought $1 billion in shares in September. In November, shareholders approved a $1 trillion pay package granting him more control. Critics said the plan set no limits on political activity or time commitment.

Cryptopolitan has earlier reported that Tesla’s European registrations fell 39% in the first eleven months of 2025, according to ACEA. BYD registrations rose 240% in the region. Battery electric vehicles made up about 16% of new European car sales.

Analysts at Cannacord Genuity wrote that adoption “is rising quickly in emerging markets such as Thailand, Vietnam, and Brazil.”

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