Elon Musk’s X Launches Marketplace for Dormant Account Handles
Elon Musk’s X, formerly Twitter, has unveiled an industry-first initiative to redistribute inactive usernames through its newly launched X Handle Marketplace. The platform allows Premium+ and Premium Business subscribers to search for and acquire dormant handles, categorized as 'priority' or 'rare.' Priority handles, such as @GabrielJones or @ParadoxAI, can be requested at no extra cost, while rare handles like @Pizza or @Tom are reserved for short, culturally significant names.
The move taps into the growing economy of digital identity, where unique usernames hold tangible value. X’s approach mirrors blockchain-based naming systems, though it operates within a centralized framework. The marketplace could spark renewed interest in digital ownership debates—a theme familiar to cryptocurrency enthusiasts.
