Bybit Doubles Down on LatAm—Taps Israel Buzaym to Conquer Brazil’s Crypto Wild West

Another day, another exchange planting flags in emerging markets—this time it’s Bybit betting big on Brazil’s love-hate relationship with crypto.
Israel Buzaym takes the reins as country manager, tasked with navigating regulatory quicksand and cutthroat local competition. His playbook? Probably the usual mix of influencer partnerships and yield products juiced to unsustainable APYs.
Latin America’s crypto adoption keeps defying economic turmoil. Whether that’s financial liberation or desperation depends on which side of the spread you’re on.
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