PSG Goes Full Crypto: Champions League Finalist Adds Bitcoin to Treasury, Courts Web3 Talent

Football meets finance as Paris Saint-Germain makes a bold play into digital assets—because nothing says ’diversification’ like volatile cryptocurrencies and knockout-stage heartbreak.

The club’s move signals a growing trend of sports franchises hedging traditional revenue streams with blockchain bets. Now they’re scouting for Web3 developers—presumably to build something more reliable than their defense in the 88th minute.

Earlier blockchain moves

PSG’s crypto history began in 2018 with thethrough Socios, the Paris Saint-Germain Fan Token. Three years later, the club struck awith Crypto.com, which was partially paid in the exchange’s CRO token and included NFT collaborations. 

In February 2024, PSG became the first professional sports team toon the Chiliz blockchain. It pledged all validator rewards to buyback PSG fan tokens and hosted stadium-based hackathons at Parc des Princes to bolster Web3 development. 

PSG joins a small group of professional sports franchises experimenting with digital assets, though few have declared bitcoin treasury positions. Most teams that interact with crypto rely on sponsorship revenue, fan tokens, or NFT collectibles instead of direct holdings.

By keeping BTC on its books and investing in Bitcoin-centric startups, PSG aims to differentiate sponsorship income from strategic investments in the underlying technology.

The spokesperson closed the session by saying the club will “race with them” and reach global markets through the club’s brand infrastructure.