DDC Enterprise Bets Big on Bitcoin—China’s Crypto Giant Aims to Hoard 5,000 BTC

In a move that’ll either be hailed as visionary or reckless (depending on which hedge fund manager you ask), Chinese conglomerate DDC Enterprise is diving headfirst into Bitcoin accumulation mode.

The playbook? A strategic reserve targeting 5,000 BTC—roughly $350 million at current prices, assuming the whales don’t pump-and-dump first.

Corporate treasury 2.0—because why hold depreciating yuan when you can ride crypto’s volatility rollercoaster?

DDC Enterprise to Have Special BTC Treasury Management Team

Further, the public firm will have a dedicated BTC treasury management team and crypto-native advisory board to oversee the strategy, per the company’s press release. The team will make sure that the bitcoin strategy is a “disciplined and risk-aware accumulation”.

“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan,” CEO Norma Chu wrote in a letter to shareholders. “This initiative underscores our confidence in blockchain technology’s transformative potential and our commitment to pioneering corporate financial strategies.”

Chu highlighted Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty. She added that the strategy WOULD enhance shareholder returns.

“Our team’s relentless focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization, ready to capitalize on emerging opportunities,” she wrote.

JUST IN:Chinese public company DDC Enterprise to adopt a Strategic #Bitcoin Reserve, plans to buy 5,000 BTC. pic.twitter.com/wZ9278EZTc

Company Recorded ‘Transformative Growth and Strategic Milestones’ in 2024

Alongside the shareholder letter, DDC Enterprise announced a record-breaking financial year in 2024. The company “exceeded expectations, delivering strong performance across key metrics,” Chu noted.

“As we enter 2025, our momentum is accelerating, driven by disciplined execution and a bold new chapter in our corporate strategy,” she added.

The firm reported $37.4 million in revenue, which is a 33% year-over-year increase, thanks to US strategic acquisitions. The gross profit margin improved to 28.4% in 2024, up from 25.0% in 2023.

“Our 2024 results demonstrate our ability to scale efficiently, while our 2025 initiatives—particularly our Bitcoin strategy—reflect a forward-thinking approach to value creation,” said Chu. “We are not merely adapting to the future; we are shaping it.”