Coinbase Doubles Down: Launches U.S. Perpetual Futures as CEO Reveals Weekly Bitcoin Buying Spree

Coinbase just fired the starting pistol on perpetual futures trading in the U.S.—and their CEO isn’t just talking the talk. The exchange’s top exec confirmed they’re gobbling up Bitcoin every single week. Talk about putting your money where your mouth is.

Wall Street’s gonna hate this one.

While traditional finance still debates whether crypto is ‘real,’ Coinbase is busy building the infrastructure to make it unavoidable. Their new perpetual futures product gives U.S. traders the leverage tools they’ve been craving—no offshore accounts required.

And that weekly Bitcoin buy? A not-so-subtle middle finger to the ‘crypto winter’ narrative. The message is clear: institutional adoption isn’t coming. It’s already here.

Just don’t ask them to explain the gas fees.

Separately, Coinbase CEO Brian Armstrong said the company also accumulates bitcoin on a regular basis as an investment.

"We're buying more bitcoin every week. Long Bitcoin," Armstrong said in a Thursday X post in response to David Bailey, CEO of the bitcoin treasury firm Nakamoto Holdings.

This comes after Coinbase CFO Alesia Haas revealed in the first quarter 2025 earnings call that the firm purchased $150 million in crypto, predominantly bitcoin. Coinbase holds 9,257 BTC worth nearly $1 billion on its corporate balance sheet and is one of the top 10 publicly-listed holders of the asset, according to the latest data compiled by BitcoinTreasuries.net.