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What is the marketing mix of Lysol?

The Marketing mix of Lysol analyses the 4Ps, including the Product, Price, Place, and Promotion of Lysol. Lysol is a home-care brand and is associated with the FMCG sector. It was first introduced as an antiseptic disinfectant in 1889 by its founder, Dr Gustav Raupenstrauch. Lysol is a subsidiary brand of its parent company, Reckitt Benckiser.

What is a Lysol manufacture date?

Lysol manufacture dates are usually indicated on the product. A FAB date is indicated on the packaging. This date means “best before” or “best by” The FAB date on the disinfectant spray is the date it was manufactured. It is found at the bottom of the spray canister and read as DDMMYY.

How does Lysol pricing work?

Here’s an in-depth look: Value-Based Pricing: Lysol primarily employs value-based pricing, where the cost of its products is determined by the perceived value to the consumer rather than solely on production costs. This approach acknowledges Lysol’s reputation as a trusted, effective disinfectant, mainly due to heightened health awareness.

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