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What is a Lululemon market segmentation?

A Lululemon market segmentation demands a deep dive into four aspects of the target market: demographic, geographic, behavioral and psychographic. Let’s explore the Lululemon STP via each of these in turn. Lululemon demographics covers the younger age groups, ranging from 15 to 35.

What products does Lululemon sell?

Lululemon offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. The company also sells fitness accessories, such as bags, yoga mats, and equipment. Lululemon sells its products through more than 650 company-owned stores in 18 countries, e-commerce, outlets, and wholesale accounts.

Will Lululemon quadruple its international revenue in 2022?

Market Expansion: The Company is on track to quadruple its international revenue relative to 2018 in 2022. Under its new Power of Three ×2 growth strategy, lululemon expects to again quadruple its international revenues relative to 2021 by 2026.

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