Usual PriceUSUAL

What is Usual (USUAL)?

Usual is a decentralised fiat stablecoin issuer built on Ethereum that redistributes ownership and governance to its community through the USUAL token. The protocol issues stablecoins backed by real-world assets (RWAs), specifically U.S. Treasury Bills and European sovereign bonds, through a multi-chain infrastructure. USUAL serves as the governance token powering the Usual protocol, giving holders ownership and governance over the infrastructure and treasury. The project positions itself as a secure, decentralised issuer that takes back value captured by centralised crypto giants and redistributes it to the community. Usual was founded in 2022 and is headquartered in Paris, Île-de-France, France. The protocol launched its token in 2024, and the Revenue Switch was activated on Jan. 13, 2025. The maximum supply of USUAL is 3,000,000,000 tokens, with a circulating supply of approximately 1.94 billion tokens. The protocol generates an estimated $5.5–6 million per year in revenue, creating a direct link between protocol growth and token-holder returns.

Key Specifications & Tokenomics

• Name: Usual
• Ticker / Symbol: USUAL
• Blockchain / Platform: Ethereum
• Contract Address (Ethereum): 0xC4441c2BE5d8fA8126822B9929CA0b81Ea0DE38E
• Block Explorer: https://etherscan.io/token/0xc4441c2be5d8fa8126822b9929ca0b81ea0de38e
• Category: DeFi, Governance, Real-World Assets
• Max Supply: 3,000,000,000 USUAL
• Circulating Supply: Approximately 1.94 billion USUAL
• Token Structure: USD0, bUSD0, USUAL, USUALx
• Official Website: https://usual.money/
• Whitepaper: https://docs.usual.money/resources-and-ecosystem/whitepaper
• Documentation: https://docs.usual.money/
• CertiK Rating: 4.5

Who created Usual?

Usual was founded in 2022 and is based in France. The CEO is Pierre PERSON, founder and CEO of Usual, who is a former French politician and a member of the National Assembly. The cofounder and COO is Hugo Sallé de Chou, and the cofounder is Adli Takkal Bataille. The company has 11–50 employees. Usual Labs raised a $7 million round led by Kraken Ventures and IOSG Ventures, announced on April 17, 2024. The French company raised money from more than one hundred firms, including two leading co-investors, IOSG Ventures and Kraken Ventures.

How does Usual work?

The Usual protocol is organised into two distinct layers. The Usual Collateral Bridge Infrastructure is the foundational layer that manages Liquid Deposit Token (LDT) minting and redemption, as well as collateral onboarding, bridging both permissioned (institutional) and permissionless (retail/DeFi) participants. The Product Offerings Layer includes products built on top of LDTs, such as Liquid Bond Tokens (bUSD0), Liquidity Yield Tokens (LYTs), Instant Yield Tokens (IYTs), and staking modules. The protocol enforces strict eligibility criteria for accepted collateral: fully collateralised with no leverage or fractional reserve exposure, low risk through sovereign bonds such as U.S. Treasury Bills, transparent with on-chain verifiable reserves and frequent off-chain audits, liquid with portfolio duration capped at approximately four months, and zero tolerance for FX risk and credit risk. A Multi Collateral Controller dynamically manages portfolio composition across multiple RWA providers, including Hashnote USYC, M by M0, USTBL, and others. Safety mechanisms include a Counter Bank Run Mechanism, which is an insurance fund that burns LDT to maintain the salvageable redemption value per USD0, and Instant Yield Tokens (IYTs), a repegging mechanism that uses secondary-market buybacks to restore bUSD0 parity.

What makes Usual unique and valuable?

Usual addresses a structural imbalance in the stablecoin market. Centralised issuers such as Tether and Circle generated over $10 billion in combined revenue in 2023 from user-deposited collateral without sharing that value with the users who enabled it. Usual reimagines this model by redistributing 100% of protocol value to the community through the USUAL governance token. USUAL acts as ownership on the protocol's revenue, a governance token backed by real cash flows representing ownership of 100% of protocol revenue. The protocol's Revenue Switch, activated on Jan. 13, 2025, distributes protocol revenue directly to locked USUALx stakers in USD0 on a weekly basis. USUALx receives approximately 22% of all daily emissions as an anti-dilution right and also receives protocol revenue via the Revenue Switch. This creates a direct and measurable link between protocol growth and token-holder returns.

What is Usual used for?

USUAL is the governance and revenue-sharing token of the Usual protocol. It rewards the growth of USD0, its adoption, and its usage within the ecosystem. USUAL gives users ownership and governance over the infrastructure and treasury. USUAL and USUALx holders govern critical protocol parameters, including collateral onboarding, fee structures, emission allocations, treasury management, and insurance fund sizing. USD0 is the first Liquid Deposit Token (LDT), a stablecoin fully backed by short-term, liquid and risk-free assets, ensuring no exposure to banks or counterparty risks while being composable, permissionless, and transparent within the DeFi ecosystem. bUSD0 is the USD0 bond token, distributing rewards in the form of USUAL tokens. bUSD0 locks USD0 to generate yield via daily USUAL token coupons, with guaranteed 1:1 redemption at maturity in June 2028.

How Is the Usual ecosystem developing?

The Usual ecosystem is built around its core products: USD0, the first Liquid Deposit Token; bUSD0, a Liquid Bond Token; USUAL, the governance and revenue-sharing token; and USUALx, staked USUAL. The Product Offerings Layer includes Liquid Bond Tokens, Liquidity Yield Tokens, Instant Yield Tokens, and staking modules that support ecosystem sustainability and growth. The protocol is a multi-chain infrastructure and has partnered with multiple RWA providers, including Hashnote USYC, M by M0, USTBL, and others. USUAL is tagged under Binance Launchpool, DeFi, and Governance on CoinMarketCap. The protocol has 24.05K holders. The whitepaper is updated as the protocol evolves, incorporating governance-driven advancements, new products, and tokenomics reforms. The mission of USUAL is to drive the adoption and use of USD0, aligning incentives for contributors and fueling protocol growth.

How to mine Usual?

USUAL is not mined through traditional proof-of-work mining. Instead, the token is distributed through the protocol's ecosystem mechanisms. bUSD0 distributes rewards in the form of USUAL tokens through daily coupons. USUALx, the staked version of USUAL, receives approximately 22% of all daily emissions as an anti-dilution right and also receives protocol revenue via the Revenue Switch. The Revenue Switch distributes protocol revenue directly to locked USUALx stakers in USD0 on a weekly basis. To participate in the ecosystem, users can acquire USD0, lock it into bUSD0 to generate yield via daily USUAL token coupons, or stake USUAL to receive USUALx and participate in governance while earning emissions and protocol revenue. The protocol's tokenomics include a supply of 62.44% and a burned supply of 17.31%.

How to keep your Usual Coin safe?

To keep your USUAL tokens safe, use a reputable self-custody wallet that supports Ethereum-based tokens and never share your private keys or seed phrase with anyone. Verify the official contract address before interacting with any token: 0xC4441c2BE5d8fA8126822B9929CA0b81Ea0DE38E. Always access the official website at https://usual.money/ and official documentation at https://docs.usual.money/ for accurate information. Be cautious of phishing sites, fake social media accounts, and unsolicited messages claiming to offer USUAL tokens or airdrops. The protocol's smart contracts are rated 4.5 by CertiK, but users should still conduct independent research before interacting with any DeFi protocol. When using decentralised applications, double-check transaction details and contract addresses before signing. Consider using hardware wallets for long-term storage of significant holdings, and keep your wallet software updated to the latest version. Remember that the whitepaper outlines the initial state of the protocol during the TGE and does not reflect updates made by governance.