Cheelee PriceCHEEL

What is Cheelee (CHEEL)?

Cheelee (CHEEL) is the native token of a SocialFi short video platform built on the BNB Smart Chain using the BEP-20 standard. The platform follows an Attention Economy model, rewarding users with cryptocurrency for watching short-form video content. Cheelee describes itself as a new social network where users receive real money for content watching, sharing 70% of all platform revenue with the community. Revenue is generated through brand partnerships, in-app sales, and advertising.

The CHEEL token serves as the platform's governance and long-term value token, while the ecosystem also includes LEE as a utility token for rewards and withdrawals, and EASY as a token earned through Swipe-to-Earn and task completion. Cheelee has a total and maximum supply of 1,000,000,000 CHEEL tokens, with approximately 56.82 million tokens in circulation. The project launched in February 2023 under the company NUTSon and has achieved over 18 million installs across more than 100 countries, with over $11,000,000 paid to verified users.

Key Specifications & Tokenomics

• Name: Cheelee
• Ticker / Symbol: CHEEL
• Blockchain: BNB Smart Chain (BEP-20)
• Token Standard: BEP-20
• Contract Address: 0x1F1C90aeb2fd13ea972f0a71e35c0753848e3DB0
• Category: SocialFi, Watch-to-Earn, GameFi
• Total Supply: 1,000,000,000 CHEEL
• Max Supply: 1,000,000,000 CHEEL
• Circulating Supply: 56,828,115.48959432 CHEEL
• Circulating Supply Percentage: 5.682811548959432%
• FDV: $342.86M
• Holders: 207.1K
• Launch Date: February 2023
• Company: NUTSon
• Headquarters: United States
• CertiK Rating: 4.4
• Block Explorer: bscscan.com
• Official Website: https://cheelee.us/en
• Distribution: 38.1% in-app rewards, 28.625% marketing

Who created Cheelee?

Cheelee was founded in 2022 by NUTSon, with the platform officially launching in February 2023. The project was co-founded by Ruslan Sharov, Roman Alekseev, and Yuriy Kardonov, also spelled Iuriy Kardonov.

Ruslan Sharov serves as CEO and Founder. He is an entrepreneur with 20 years of experience and a business angel with a background in technology and a deep understanding of blockchain. He spearheads the company's vision of revolutionizing the social media landscape, and his leadership has been instrumental in driving Cheelee's growth and positioning it as a key player in the emerging SocialFi industry.

Roman Alekseev is a Co-Founder of NUTSon and the Cheelee short video platform. He is a venture capitalist with a $500-million investment portfolio, a crypto millionaire who has invested in 44 crypto projects, and a serial entrepreneur with more than 20 years of experience in the international market. Yuriy Kardonov is also listed as a Co-Founder alongside Ruslan Sharov and Roman Alekseev. The company is headquartered in the United States and is listed as unfunded per Tracxn.

How does Cheelee work?

Cheelee operates as a short video platform with GameFi mechanics that rewards all users for watching the feed. The core mechanism revolves around Cheelee Glasses, which serve as the secure key to withdraw earnings. Every user receives free Starting Glasses upon registration, creating a zero-entry model. Better glasses multiply rewards up to 3.3X, with earning rates depending on rarity and ranging from x1.05 to x3.3.

While scrolling the feed, users receive reward boxes containing LEE tokens every few minutes. Every four paid viewing minutes, users open boxes with LEE tokens. The rarer the glasses, the more paid viewing minutes they provide, leading to higher potential earnings. Glasses types include Starting Glasses, Element glasses, Social Boost, Smart glasses, Lite glasses, Rare glasses, Simple glasses, and Risk Glasses.

The platform also offers additional earning tools including Swipe-to-Earn for EASY tokens, a Task Center for completing tasks, a Referral Program, and an Ambassador Program. Creators can receive donations from viewers. The Cheelee DeFi Wallet allows users to buy, sell, swap, send, and receive cryptocurrencies, stake for passive income, and manage NFTs. The app is available on Google Play, AppGallery, GetApps, Galaxy Store, and App Store.

What makes Cheelee unique and valuable?

Cheelee differentiates itself through its Attention Economy approach, which turns users' attention into cryptocurrency rewards. Unlike traditional social media platforms that capture all advertising revenue, Cheelee shares 70% of all its revenue with the community. Revenue sources include brand partnerships, in-app sales, and advertisements.

The platform lowers the barrier to Web3 mass adoption by integrating simple earning mechanics into a familiar short video format. The zero-entry model, where every user receives free Starting Glasses after registration, allows anyone to begin earning without an initial investment. The mission is to build a world of equal opportunities where everyone can thrive, grow, and earn.

Cheelee has demonstrated significant adoption with over 18 million installs, 200K daily active users, and operations across 100+ countries. Over $11,000,000 has already been paid to verified users, and users can earn up to $679 by watching content. The platform holds a CertiK rating of 4.4, indicating a reasonable level of security audit confidence. The Cheelee DeFi Wallet has a 4.8-star rating with over 100K downloads, supporting over 50 cryptocurrencies including USDT, USDC, BTC, ETH, and many others.

What is Cheelee used for?

CHEEL serves as the main token of the Cheelee platform, representing long-term value and participation in the ecosystem. It functions as a governance token used for leveling within the platform. Users are motivated to buy CHEEL for passive income, earning from the token's value growth, and for ecosystem participation, contributing to and benefiting from the platform's development.

The broader Cheelee ecosystem utilizes three tokens. LEE is a utility token used for rewards, donations, purchases, and withdrawals. Users earn LEE by watching content with Cheelee glasses and can convert it to their wallet. EASY is a token earned via Swipe-to-Earn and tasks, exchangeable after listing. The platform offers tasks that reward users with EASY coins: 3000 EASY for a signup in the app, 300k EASY for bringing a friend, and 200k EASY for first glasses.

CHEEL can be traded on various platforms, with reported pairs including CHEEL/USDT. The token is also used within the Cheelee DeFi Wallet, which supports buying and selling cryptocurrencies from a bank card, swapping, sending, receiving, staking, and NFT operations. The wallet supports over 50 cryptocurrencies and does not require verification, seed phrase, or paperwork to create.

How Is the Cheelee ecosystem developing?

The Cheelee ecosystem continues to expand its user base and feature set. The platform has achieved over 18 million installs and 200K daily active users across 100+ countries. The Cheelee DeFi Wallet was updated on November 2, 2023, with features including crypto purchase via bank card, swaps, staking, NFT operations, Wallet Connect protocol, and multiportfolio support.

The ecosystem includes multiple earning mechanisms such as Swipe-to-Earn, Task Center, Referral Program, and Ambassador Program. Creators can receive donations, and users can boost earnings by purchasing rarer glasses. The platform supports 19 languages on its website including English, Kazakh, Spanish, Malay, Arabic, German, Italian, Japanese, Thai, Bengali, Turkish, French, Polish, Hindi, Indonesian, Portuguese, Uzbek, Vietnamese, and Russian.

Key milestones include the platform's founding in 2022, launch in February 2023, reaching an all-time high of $22.46 on July 22, 2024, and the Cheelee DeFi Wallet update in November 2023. The project has been covered by Binance Square, IQ.wiki, CoinMarketCap, and Tracxn. Token Unlocks data is available on CoinMarketCap, CryptoRank, and Tokenomist, with a scheduled date of September 13, 2026, per Tokenomist.

How to mine Cheelee?

Cheelee does not use traditional mining. Instead, users earn tokens through a Watch-to-Earn model and various in-app activities. The primary earning method involves watching content with Cheelee glasses. Every four paid viewing minutes, users open boxes containing LEE tokens. The earning rate depends on the rarity of the glasses, ranging from x1.05 to x3.3, with better glasses multiplying rewards up to 3.3X.

Additional earning mechanisms include Swipe-to-Earn, where users earn EASY tokens by swiping, and the Task Center, where users earn EASY tokens for completing tasks. The Referral Program and Ambassador Program allow users to invite friends and earn money from their purchases and their friends' purchases. Tasks reward 3000 EASY coins for a signup in the app, 300k EASY for bringing a friend, and 200k EASY for first glasses.

Users can also stake cryptocurrency through the Cheelee DeFi Wallet to earn passive income from storing cryptocurrency. The platform's zero-entry model ensures every user receives free Starting Glasses after registration, allowing them to begin earning without initial investment. Withdrawals require Cheelee Glasses as the secure key, and users can convert LEE to their wallet.

How to keep your Cheelee Coin safe?

Securing CHEEL tokens requires attention to both platform-specific and general cryptocurrency security practices. The Cheelee DeFi Wallet provides a dedicated environment for managing CHEEL and over 50 other cryptocurrencies. The wallet does not require verification, seed phrase, or paperwork to create, which simplifies onboarding but places full responsibility for security on the user.

Users should store their wallet credentials securely and never share private keys or seed phrases with anyone. The Cheelee DeFi Wallet supports Wallet Connect protocol for interacting with decentralized applications, which should only be used with trusted dApps. The platform's Cheelee Glasses serve as the secure key to withdraw earnings, adding an additional layer of protection for earned tokens.

For broader safety, users should consider using hardware wallets for long-term storage of significant CHEEL holdings, enable two-factor authentication where available, and remain vigilant against phishing attempts. The Cheelee DeFi Wallet has a 4.8-star rating with over 100K downloads, and the platform holds a CertiK rating of 4.4. Users should also be aware of reported issues including slow transaction processing in some regions and high fees for certain currency conversions, as noted in user reviews.