Web3 Fashion Experiment 9dcc Cuts Its Runway Short—Another Crypto-Backed Brand Bites the Dust

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2025-05-27 21:45:39

Too Early? ’Networked’ Fashion Label 9dcc Is Shutting Down

Another day, another ’blockchain-powered’ venture learns that real-world economics don’t care about tokenomics.

9dcc—the buzzy ’networked’ fashion label that promised to merge streetwear with Web3—is shutting down operations. The brand, which launched with NFT-linked apparel and crypto-native branding, couldn’t outrun the harsh reality of consumer retail.

Lesson for VCs: Maybe stop pouring millions into ’phygital’ hype before people actually want to wear a QR code on their hoodie.

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