Netflix Bets Big on AI and Infinite Scroll—Because Your Attention Span Is the New Oil

Netflix just turbocharged its interface with generative AI search and a TikTok-style doomscroll feed. Because nothing says ’innovation’ like copying the two most addictive tech trends of the decade.

AI Search: Your new binge-watching co-pilot. Ask for ’shows like The Crown but with more backstabbing’ and watch the algorithm serve up Tudor-era dramas—with a side of user data harvesting.

TikTokification: The streamer’s new vertical feed turns content discovery into a slot machine. Swipe, consume, repeat—until your subscription fee feels like a microtransaction.

Wall Street will lap this up—nothing boosts quarterly earnings like dressing old-school engagement tactics in AI buzzwords. Meanwhile, your ’watch next’ queue just became a behavioral economics experiment.

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