DDC Enterprise Bets Big on Bitcoin—Sets 5,000 BTC Treasury Target Amid U.S.-China Tensions

In a bold move echoing corporate Bitcoin strategies like MicroStrategy’s, DDC Enterprise—with dual roots in the U.S. and China—has announced plans to hoard 5,000 BTC as a treasury reserve. The pivot to digital gold comes as traditional markets wobble under inflationary pressures and geopolitical chess games.

Why it matters: Another Fortune 500 wannabe joins the ’number go up’ cult—because nothing says ’hedge against volatility’ like an asset that swings 20% before lunch.

The fine print: While Wall Street still debates ETFs, DDC’s all-in play bypasses middlemen entirely. Watch for regulatory side-eye from both Washington and Beijing.

DayDayCook is a food company originating in Hong Kong that expanded its operations to China and listed on the New York Stock Exchange in 2023. Its product suite consists of convenient, ready-to-cook, and ready-to-heat Asian food products and has a strong online presence.

In its latest financial report for 2024, the company saw an significant increase in its revenue by 33% on a year-over-year basis, reaching $37.4 million. This revenue growth was attributed to “the strategic acquisition of U.S. brands and sustained resilience in our Core China operations.”

In addition, DDC Enterprise’s gross profit margins ROSE by 28.4% from 25% in 2023. Meanwhile, shareholders’ equity increased by 33% to $11.3 million, with cash, cash equivalents, and short-term investments estimated at $23.6 million as of March 31.

Most recently, the company announced a collaboration with a Chinese joint venture firm, which is projected to generate $3 million in annual net profit each year for a five-year period.