Brazil’s Cashback Giant Méliuz Bets Big—Adds Bitcoin to Treasury Reserves

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2025-05-15 23:54:18

Méliuz Becomes Brazil’s First Public Bitcoin Treasury Firm

In a move that’s either visionary or desperate for relevance, Brazilian cashback pioneer Méliuz just became the country’s first publicly traded company to allocate Bitcoin to its corporate treasury. Because nothing screams ’innovation’ like chasing crypto’s volatility with shareholder money.

The São Paulo-based firm—known for scraping pennies off e-commerce transactions—is now playing with digital fire. No word yet on how much BTC they’ve hoarded, but analysts are already side-eyeing the accounting gymnastics ahead.

One thing’s certain: Méliuz just gave every Brazilian CFO an excuse to ’research blockchain’ instead of fixing their balance sheets. Real disruption or distraction? The market will vote with its sell orders.

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