Sweatcoin Meets Blockchain: Moonwalk Fitness Bets Wellness Will Drag Normies Into Web3

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2025-05-16 15:18:45

Could Wellness Be an Onramp to Web3? Moonwalk Fitness’ Caitlin Cook Thinks So

Forget NFT art flips—Caitlin Cook’s Moonwalk Fitness is pitching burpees as the gateway drug for crypto adoption. The startup’s move-to-earn model ties step counts to token rewards, targeting Lululemon moms before degenerate traders.

Web3’s dirty secret? Adoption hinges on utility beyond speculation. Moonwalk’s play—wrap fitness tracking in a tokenized wrapper, and suddenly wallet creation looks like self-care. Even Goldman Sachs can’t spin that as a bearish signal.

The real test? Whether burned calories translate to sustained protocol activity—or if users cash out faster than a Celsius withdrawal. One hedge fund manager yawns: ’Great. Now my Peloton can rugpull me too.’

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