Bakkt Goes All-In on Crypto: Dumps Loyalty Biz, Offers Shares in Bold Pivot

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2025-07-28 21:37:06

Bakkt Sells Loyalty Business and Pivots to Pure-Play Crypto, Offers Shares

Bakkt just ripped off the band-aid—out with the old loyalty business, in with a full-throttle crypto play. Shares are now on the table, and Wall Street's already placing bets.

From Points to Purely Digital

No more half-measures. The firm's ditching its legacy operations to go pure crypto—volatility be damned. Shareholders get front-row seats to the experiment.

Wall Street's Latest Gamble

Because nothing says 'conviction' like monetizing your pivot through equity sales. Traders are either salivating or shorting—no in-between.

One thing's clear: Bakkt's betting the house on digital assets. Whether that's visionary or desperate depends on which hedge fund manager you ask.

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