Tether Diversifies Portfolio, Adding Media to AI, Agriculture Plays

Tether has announced a strategic investment in Be Water, an innovative Italian media company specializing in content production and distribution. Through a €10 million capital increase and equity acquisition, Tether will acquire a 30.4% stake in Be Water by the end of March.

Be Water, led by executive chairman Guido Maria Brera, focuses on a technology-driven approach to content production and storytelling. 

The investment underscores Tether’s strong financial position, bolstered by profits exceeding $13 billion in 2024 and U.S. Treasury holdings surpassing $113 billion. Tether’s diversification strategy has also included a $775 million investment in the video platform Rumble, a strategic minority stake in Juventus Football Club, and a $200 million investment in Blackrock Neurotech, a company specializing in brain-computer interface technology. 

According to Tether, the investment in Be Water will facilitate collaboration to enhance digital content distribution, integrate new technological solutions, and support the international expansion of Be Water’s brands. The partnership aims to enable Be Water to develop a holistic technology infrastructure that leverages blockchain and advanced digital tools to distribute high-quality, independent content globally. 

“At Tether, we recognize the power of storytelling and the importance of independent media in shaping informed societies,” said Paolo Ardoino, CEO of Tether.

“Our investment in Be Water aligns with our vision to support technology-driven innovation across industries.We are excited to collaborate with Guido Maria Brera and the entire Be Water team to explore new frontiers in content creation and distribution, ensuring that high-quality, independent content and entertainment reach audiences worldwide,” Ardoino said. 

Following Tether’s entry, Be Water is launching an investment plan focused on developing a digital infrastructure for content distribution and production, expanding its investigative journalism division, establishing new strategic partnerships, and driving international growth, the announcement.

In addition to its media ventures, Tether has also been increasing its stakes in other sectors. Tether recently acquired shares of Latin American-focused agricultural firm Adecoagro, growing its stake in the business to 70%, according to an SEC filing.

“Our investment aligns with Tether’s broader strategy to back infrastructure, technology, and businesses that advance economic freedom and resilience, especially in regions where these values are most needed,” Ardoino said in a statement.

Tether previously announced that the company is developing AI applications for translation, voice assistance, and Bitcoin wallet management, with plans to launch an open-source AI software development kit (SDK) by the end of March 2025.