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View ChartHighstreet (HIGH) is a commerce-centred metaverse project that integrates shopping with gaming, built on the Ethereum blockchain as an ERC-20 token. The project aims to define a new generation of retail by offering an easy, secure, and entertaining online shopping experience, while enabling two-way currency flow between the physical and virtual worlds. HIGH has a fixed maximum supply of 100,000,000 tokens. Highstreet was founded in 2021 by Travis Wu and Jenny Guo, evolving from LumiereVR, a computer vision company established in 2015; the HIGH token first went live publicly in October 2021. Highstreet World combines retail and gaming, allowing players to explore, fight monsters, complete quests, and acquire both digital and real-world goods.
Highstreet was co-founded by Travis Wu and Jenny Guo, originating from the earlier VR/retail company LumiereVR. A company profile on Tracxn lists Jack Qiao and Travis Wu as founders; the discrepancy is not resolved by available sources. The project originated from LumiereVR, a computer vision company established in 2015 that focused on enhancing retail experiences through virtual reality technology. Travis Wu is an experienced software developer and blockchain enthusiast with a background in VR. He studied entrepreneurship at Draper University in San Mateo, California, and computer science at Queen's University in Ontario, Canada. Jenny Guo majored in electronic arts and political studies at Bard College in Annandale-on-Hudson, New York, and studied creative producing at Columbia University. The project's core investor includes YZi Labs, and it is associated with Animoca Brands Portfolio. Detailed public information about the full team structure beyond the co-founders is currently limited.
Highstreet operates as a decentralized, commerce-centred play-to-earn metaverse supported by virtual reality technology. The platform enables a two-way currency flow between the physical and virtual worlds, introducing a marketplace where in-game items can be exchanged for real-life products. Players can explore the metaverse, fight monsters, complete quests, and earn goods that have both digital and real-world utility. The ecosystem includes Highstreet World, the core metaverse product; Highstreet Market, a marketplace for in-game items and exclusive phygital products and NFTs; and Highstreet Homes, virtual real estate that users can own and customize. Land is organised into single Hexes, 10-Hex Zones, 50-Hex Regions and 150-Hex Megaplexes, and land bundles are commissioned to real-world brands to build in-game infrastructure such as clubs, shops and homes. All transactions are recorded on the public Ethereum blockchain, making them verifiable by anyone. The project also offers "phygital" products, combining physical and digital elements, available from various brands on the Highstreet Market.
Highstreet distinguishes itself by merging retail and gaming into a single metaverse experience, pioneering what it calls "meta-lifestyles." Its core innovation is the bidirectional currency flow between physical and virtual worlds, allowing game items to be redeemed for real-life products. The project offers phygital products and NFTs from exclusive brands, bridging digital ownership with tangible goods. Highstreet World provides a multifaceted metaverse where players can socialize, adventure, and shop, positioning itself as a venue for friendship and fun with global explorers. The integration of VR technology and blockchain-verified transactions adds transparency and immersion. Additionally, the HIGH token is governance-heavy, giving holders voting rights on major platform decisions, and it supports staking and marketplace purchases, aligning community incentives with platform growth.
HIGH serves multiple functions within the Highstreet ecosystem. It acts as the primary in-game currency for Highstreet World and is used to purchase products on the marketplace. Within the game, HIGH is used to buy in-game items, access premium experiences, upgrade characters and mint exclusive NFTs; staking HIGH can unlock in-game boosts and access to special zones. HIGH is also paid to property owners as taxes within the metaverse. As a governance-heavy token, it allows holders to vote on significant platform decisions. Users can stake HIGH to earn rewards, and the token can be obtained by participating in special metaverse events. The project also includes STREET, a separate utility token earned by completing in-game tasks. STREET is inflationary, with its supply increasing as the player base grows, and it is used to buy armor, weapons, healing items, travel tickets, and hotel stays. Together, HIGH and STREET facilitate commerce and engagement across the virtual and physical realms.
The Highstreet ecosystem is centred on Highstreet World, Highstreet Market, and Highstreet Homes. Highstreet World is the core metaverse product blending retail and gaming, while Highstreet Market provides a platform for in-game items, exclusive phygital products, and NFTs. Highstreet Homes allows users to own and personalize virtual real estate. As of November 2021, the game was in private alpha testing, with a public beta expected by the end of that year. More recent coverage (April 2026) references a Meta Quest launch and AI integration, indicating the product has moved well beyond the 2021 alpha stage. The Highstreet Market is accessible via browser. Partnerships include Animoca Brands, with the Animoca All-Terrain Trailer already available on the platform. The ecosystem continues to develop with a focus on expanding brand collaborations and user-generated experiences.
HIGH is not mined. It is an ERC-20 token issued on Ethereum, whose consensus is proof-of-stake; new HIGH is not created by block rewards, and the supply is capped at 100,000,000 tokens. Users obtain HIGH by staking, joining metaverse events, or buying it on exchanges. Highstreet previously offered a staking mechanism, though the staking period has ended, and users can check their seeds on the My Portal page. The project also distributes tokens via Launchpool events on certain platforms, allowing users to earn HIGH by staking other assets. STREET tokens, used within the game, are earned by completing various in-game tasks.
To keep HIGH safe, use a reputable wallet that supports ERC-20 tokens, such as hardware wallets for cold storage or well-reviewed software wallets for everyday use. Always verify the official contract address (0x71ab77b7dbb4fa7e017bc15090b2163221420282) before interacting with any token or platform. Enable two-factor authentication on exchange accounts and never share private keys or seed phrases. Be cautious of phishing sites and fake tokens, and only use official links from the Highstreet website (highstreet.market) and social channels. Since HIGH transactions are recorded on the public Ethereum blockchain, you can independently verify transfers. Consider diversifying storage methods and keeping only a portion of holdings on exchanges for active trading. Regularly update wallet software. Check whether the project has published audit reports and whether a bug bounty programme exists.
HIGH is listed on several major cryptocurrency exchanges and can also be swapped through decentralized platforms; compare fees, security features and regional availability before choosing a venue. To buy HIGH, follow these general steps:
Always research the exchange's fees, security features, and regional availability before trading. HIGH can be exchanged for various fiat currencies including AUD, BRL, CAD, EUR, GBP, HKD, RUB, SGD, TWD, and KRW.
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Thank you for your interest in BTCC. Currently, spot and futures trading services for HIGH are not supported. As a leading digital asset platform, BTCC is committed to providing a secure and stable trading environment. We recommend completing your account registration and identity verification (KYC) to explore other premium assets and exclusive benefits available on BTCC.
As of right now, the live price of Highstreet (HIGH) is C$0.036355. Its market price fluctuates in real time based on overall supply and demand, and you can check the updated HIGH to USD rate at the top of BTCC’s price page. In terms of market scope, Highstreet records a 24h trading volume of C$372.623552K (reflecting total buying and selling activity over the last 24 hours), with a total market cap of C$3.600669M. Its current circulating supply stands at 97.61M out of a maximum supply cap of 100M.
The price volatility of Highstreet (HIGH) is essentially driven by market supply and demand dynamics. Key factors behind its price movements include: 1) Global macroeconomic conditions and sentiment, such as Bank of Canada or US Fed interest rate decisions; 2) Tokenomics, including the ratio of circulating supply (97.61M) to max supply (100M), as well as token unlocks and burn mechanisms; 3) Fundamental developments, such as ecosystem expansion, on-chain activity, and core protocol upgrades; and 4) Derivatives market dynamics, including leverage battles and liquidation cascades in perpetual contracts.
Looking at its historical price performance, Highstreet (HIGH) hit an all-time high (ATH) of C$56.381622 on 2021-12-17 02:05, representing the peak of market sentiment. Conversely, its all-time low (ATL) was recorded at C$0.026586 on 2026-08-17 13:30. Note that historical highs and lows reflect past performance only and do not guarantee future price trends; investment decisions should always align with live market conditions and your personal risk tolerance.
When trading HIGH futures on BTCC, technical chart analysis begins with identifying key support and resistance levels on 1D and 4H charts using historical price pivots. Next, apply MA/EMA indicators to gauge trend directions, alongside RSI (values above 70 indicate overbought conditions, while below 30 suggest oversold levels). Always validate breakout signals with the 24h trading volume (C$372.623552K), as price breakouts accompanied by strong volume offer higher reliability.
Unlike spot trading where you can only profit from rising prices, BTCC’s HIGHUSDT perpetual contracts support two-way trading. If you anticipate a price decline for Highstreet, simply log into your BTCC account with USDT margin available, navigate to the HIGHUSDT pair, set your desired leverage and Take-Profit/Stop-Loss levels, and click "Sell/Short". Once the price drops to your target, close your position to lock in profit from the price difference.
Yes. BTCC offers flexible, high-tier leverage options for HIGHUSDT perpetual futures, providing up to 500x leverage (maximum leverage limits may vary depending on liquidity). While leverage boosts capital efficiency by allowing you to control larger position sizes with less margin, it also amplifies liquidation risks proportionately. BTCC strongly advises using Stop-Loss orders to strictly manage risk when trading with high leverage.
Beginners and traders testing new strategies can switch to BTCC's "Demo Trading" mode with a single click on the App or Web interface. The demo account comes pre-loaded with risk-free virtual funds (such as 100,000 USDT). Powered by live market prices (current price: C$0.036355), you can practise opening/closing positions, adjusting leverage, and setting TP/SL for HIGHUSDT with zero financial risk.
Trading Highstreet (HIGH) on BTCC requires just 4 simple steps: 1) Register a BTCC account and complete basic Identity Verification (KYC); 2) Buy USDT using fiat via credit card/express payment, or deposit USDT/BTC directly from an external wallet; 3) Navigate to the Futures section, search for HIGHUSDT, and review its live price (C$0.036355) and chart; 4) Select your margin mode and leverage, choose "Buy/Long" or "Sell/Short" based on your market outlook, set TP/SL orders, and confirm your trade.
Cryptocurrency prices are subject to high market risk and price volatility. You should only invest in products that you are familiar with and where you understand the associated risks. The content expressed on this page is not intended to be and shall not be construed as an endorsement by BTCC regarding the reliability or accuracy of such content. You should carefully consider your investment experience, financial situation, investment objectives, and risk tolerance, and consult an independent financial adviser before making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. The value of your investment can go down as well as up, and you may not get back the amount you invested. You are solely responsible for your investment decisions. BTCC is not responsible for any losses you may incur. For more information, please refer to our Terms of Use and Risk Warning. Please also note that data relating to the above-mentioned cryptocurrency presented here (such as its current live price) are based on third-party sources. They are presented to you on an “as is” basis and for informational purposes only, without representation or warranty of any kind. Links provided to third-party sites are also not under BTCC’s control. BTCC is not responsible for the reliability or accuracy of such third-party sites or their contents.
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