Adshares PriceADS

What is Adshares (ADS)?

Adshares (ADS) is a decentralized advertising ecosystem built on blockchain technology, designed to connect publishers and advertisers without intermediaries. It positions itself as a Web3 and Metaverse advertising standard, offering a full blockchain ecosystem for AdTech that combines instant, secure, and transparent peer-to-peer payments with ad settlement and decentralized ad networks. The project utilizes its proprietary ESC Blockchain, which is based on a delegated Proof of Stake (dPoS) consensus mechanism. Adshares states its proprietary blockchain is designed to handle 1.4 million transfers per second, a figure the project describes as sufficient for the entire programmatic advertising market; third-party profiles cite a lower figure of over 1 million transfers per second. The ADS token has a maximum supply of 38,758,206 coins. Adshares announced on April 7, 2023 that it had reached its maximum circulation supply, according to a statement from CEO Chris Bochenek; third-party trackers list circulating supply at roughly 38.75M ADS. Adshares operates across multiple blockchain environments, including its own native chain, Ethereum (ERC-20), BNB Chain (BEP-20), and Polygon.

Key Specifications & Tokenomics

• Name: Adshares
• Symbol / Ticker: ADS
• Consensus Mechanism: dPoS (delegated Proof of Stake)
• Blockchain: Adshares proprietary blockchain (ESC Blockchain), also on Ethereum (ERC-20), BNB Chain (BEP-20), and Polygon
• Category: Advertising, Web3, Metaverse, AdTech
• Max Supply: 38,758,206 ADS
• Total Supply: 38.75M ADS
• Circulating Supply: 38,749,701 ADS
• Launch Date: 2018
• Ethereum Contract Address: 0xcfce...ccd22a (as listed on CoinMarketCap; the address is truncated in the available source, so verify the full address on CoinMarketCap or Etherscan before use)

Who created Adshares?

Adshares was co-founded by Jacek Zemto and Leszek Rychlewski. Adshares was founded as a company in Warsaw in 2016; the ADS token launched in 2018, and Yahoo Finance lists a start date of 2017-08-12. The current CEO of the company is Krzysztof Bochenek, also referred to as Chris Bochenek. He has been quoted in major project announcements, including the Grand Relaunch in September 2022 and the announcement of reaching maximum circulation supply in April 2023. The project is managed by a dedicated team, with professional profiles available on business intelligence platforms like CB Insights and Tracxn. Adshares is a funded company headquartered in Warsaw, Poland; its official website is adshares.net and its whitepaper is published at adshares.net/docs/Adshares.Network.whitepaper.pdf.

How does Adshares work?

Adshares operates as a self-contained ecosystem with two main components: the blockchain and the protocol. The proprietary ESC Blockchain is responsible for transmitting payment transactions, while the protocol handles the transmission of advertising information based on the blockchain. This architecture allows advertisers to manage all their digital advertising from a single platform. The system facilitates direct deals between publishers and advertisers using ADS cryptocurrency, eliminating middlemen and enabling instant settlements. The protocol supports programmatic ads across various digital environments, including websites, mobile apps, metaverses, games, and AR/VR spaces. An open-source SDK allows seamless integration for ad servers, ad networks, metaverses, influencer marketplaces, and Web3 analytics providers.

What makes Adshares unique and valuable?

Adshares describes itself as the only full blockchain ecosystem built for AdTech — a positioning claim made by the project rather than an independently verified ranking. Its proprietary blockchain is designed to handle over 1.4 million transactions per second, positioning it as a fast and scalable solution for the high-volume demands of programmatic advertising. The project emphasizes transparency, aiming to eliminate fraud, false display, and middlemen while protecting consumer privacy. By enabling direct transactions between advertisers and publishers, the system aims to increase profits for publishers and reduce costs for advertisers. The deflationary nature of the ADS token, driven by a native burning mechanism, and the planned implementation of a DAO for governance further add to its unique value proposition within the Web3 advertising narrative.

What is Adshares used for?

The ADS coin serves as the primary settlement currency for all advertising transactions within the Adshares ecosystem. It is used for high-volume ad transactions across Web2, the Metaverse, and Digital Out-of-Home (DOOH) advertising. All ad settlements between publishers and advertisers are conducted using ADS, facilitating direct payment deals without intermediaries. Beyond payments, part of every ad transaction fee is distributed as liquid staking rewards to ADS holders who keep coins in a native wallet; this is a fee-sharing reward mechanism rather than a separate staking protocol. This mechanism is designed to reward holders who keep ADS in a native wallet; reward amounts vary with ad transaction volume and are not guaranteed, and the value of ADS can fall sharply. Adshares stated in 2022 that it planned to implement a DAO in Q4 2022 to give ADS holders voting rights; the current status of that plan is not confirmed in the available sources.

How Is the Adshares ecosystem developing?

The Adshares ecosystem is structured around its network of ad servers, divided into Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). Publishers on the SSP side receive regular payouts for display ads, with additional rewards for conversions. Advertisers on the DSP side can optimize their campaigns using artificial intelligence, which suggests the best placements to achieve high conversion rates. The project completed a Grand Relaunch in September 2022 to reposition itself as a Metaverse advertising standard. The ecosystem is supported by an open-source SDK, a developer grant program, and a browser-based ADS Wallet for users. According to the project, its blockchain and protocol are live and handle more than three hundred million ad impressions per month across all adservers. Developers can build decentralized apps on the chain, integrate with the protocol, develop ad server modules, or use the open-source AdServer.

How to mine Adshares?

Adshares (ADS) is not mined through traditional Proof of Work. Instead, the network utilizes a delegated Proof of Stake (dPoS) consensus mechanism, which is described as lighter, faster, and greener than Proof of Work chains. Token holders can participate in the network's security and operation through staking. The staking system allows ADS native holders to receive ADS coins in their wallet from a portion of the fees collected from each ad transaction made between publishers and advertisers on the Adshares protocol. This mechanism is designed to reward holders who keep ADS in a native wallet; reward amounts vary with ad transaction volume and are not guaranteed, and the value of ADS can fall sharply.

How to keep your Adshares Coin safe?

To securely store ADS coins, users can install the ADS Wallet, which is available as a browser extension. After installation, users must securely save their seed phrase and use the generated address to receive purchased coins. When sending ADS to a cryptocurrency exchange, you must include the message provided in that exchange's deposit section — copy and paste it exactly. No message is needed when sending ADS to your own ADS Wallet or your ADS account on the platform. General best practices for cryptocurrency safety apply, including using hardware wallets for long-term storage, enabling two-factor authentication where possible, and being cautious of phishing attempts. The project publishes an open-source SDK and documentation at docs.adshares.net.

Risks and considerations

ADS is a volatile cryptoasset: its price can fluctuate sharply and holders may lose part or all of their investment. Regulatory treatment of cryptoassets and advertising-related tokens varies by jurisdiction and may change, which could affect how ADS can be used or traded. Technical risks include smart contract vulnerabilities, blockchain outages, and the possibility that the project's roadmap items, such as the planned DAO, are delayed or not delivered. The statements above describe the project's own positioning and should not be read as independent verification or investment advice. This article is for reference only and does not constitute investment advice.