StubHub (STUB) Stock Price Prediction: Will STUB Stock Explode After IPO?

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Last updated: 09/16/2025 17:20

The market for tech- and crypto-linked IPOs has been booming, with shares of design software platform Figma (FIG) more than tripling on its debut at the end of July and shares of Peter Thiel-backed crypto exchange Bullish (BLSH) soaring on their debut last month. Against this backdrop of positive sentiment, online ticketing reseller StubHub is attempting a third IPO in the US, with a valuation that could exceed $9.3 billion.

StubHub is set to make its long-awaited Wall Street debut this week, with its initial public offering pricing on September 16 and trading expected to begin on September 17 on the New York Stock Exchange under the ticker symbol STUB. As speculation about StubHub’s investment potential grows, both traders and long-term investors are asking: What will STUB stock be worth? Is STUB stock a good investment for 2025?

This article provides an in-depth analysis of StubHub company, including its IPO journey, STUB stock price predictions, future outlook and key valuation metrics, to help investors decide whether this high-growth tech stock is right for their portfolio.

Table of Contents

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What is StubHub: A Quick Overview

StubHub is a leading digital ticketing platform that connects buyers and sellers of event tickets, ranging from sports games and concerts to theater performances. Since its launch in 2000, the company has been a long-standing player in the ticketing industry. It was purchased by eBay for $310 million in 2007, but reacquired by its co-founder, Eric Baker, for $4 billion in 2020 through his new company, Viagogo.

The platform operates on a dual-sided business model, earning revenue through fees charged to both buyers and sellers. Its extensive inventory and user-friendly interface have made it a go-to destination for last-minute ticket purchases, though it faces growing competition from platforms like SeatGeek, Ticketmaster, and Vivid Seats.

According to StubHub’s updated IPO prospectus, the company reported gross merchandise sales—representing the total dollar value paid by buyers for ticket transactions and fulfillment—of $8.7 billion in 2024. This figure reflects a 27% increase compared to the previous year. Additionally, StubHub sold over 40 million tickets and engaged more than one million unique sellers.

Despite robust sales volume, the company continues to operate at a loss. For the six months ending June 30th, StubHub’s revenue rose to $827.9 million; however, its net loss more than doubled to reach $111.8 million.

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StubHub IPO: A Full Review of Its IPO Journey

StubHub had considered going public for several years, but had faced multiple delays. Plans were put on hold in 2024 amid market turbulence triggered by announcements of U.S. tariffs.

In March, StubHub Holdings filed an IPO prospectus in New York. The company plans to list its Class A common stock on the New York Stock Exchange (NYSE) under the ticker symbol STUB. However, the group then paused its plans in April amid uncertainty surrounding President Donald Trump’s tariff policies.

In August, the online ticket marketplace refiled its IPO paperwork. On Monday 9 September, StubHub set the terms for its public offering, announcing that it would sell approximately 34 million shares at $22 to $25 each.

Based on its current price range, the company is set to raise up to $850 million through the offering, which would make it one of the year’s largest IPOs.

This would put its valuation at around $9.2 billion, though this is below the $16.5 billion valuation it received in a funding round at the end of 2021.

StubHub is set to make its long-awaited Wall Street debut this week. Its initial public offering is priced on September 16, with trading expected to begin on September 17 on the New York Stock Exchange under the ticker symbol STUB.

The offering has reportedly generated intense investor demand, with Reuters stating that it is oversubscribed by more than 20 times. At the top of its $22–$25 per share price range, StubHub would be valued at around $9.3 billion, with the proceeds primarily earmarked for paying off debt following years of aggressive expansion.

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What’s the Significance of StubHub IPO?

The StubHub IPO signals a broader revival in the IPO market, particularly for consumer and tech-related companies. Strong Q3 and Q4 performances from firms like Figma and Bullish suggest renewed investor appetite for high-growth offerings. A successful debut could validate the resilience of the live events sector and encourage other companies to pursue public listings.

The IPO marks another milestone for StubHub’s co-founder and CEO, Eric Baker. He previously launched the rival ticket marketplace Viagogo, before reacquiring StubHub from eBay for $4.05 billion in 2019. The company rebranded as StubHub in 2021 and formally filed for an initial public offering (IPO) earlier this year.

StubHub’s arrival on the public markets provides investors with a direct alternative to Vivid Seats (SEAT), which went public in 2021 through a SPAC merger. According to Benchmark Research analyst Daniel Kurnos, StubHub shares are expected to command a significant premium over Vivid Seats, potentially trading at 45 times EBITDA compared to Vivid’s nine times, despite the companies having a “very similar credit profile”.

For StubHub, the IPO provides capital to invest in technology, expand internationally, and potentially acquire complementary businesses. It also offers an opportunity to enhance transparency and credibility, addressing past criticisms around fee structures and ticket authenticity. However, persistent net losses and elevated valuation metrics—such as a ~37× EV/EBITDA multiple—underscore the expectations baked into pricing, leaving limited margin for error.

Besides, the IPO also exposes StubHub to greater public scrutiny. As a publicly traded company, it will need to regularly disclose financial performance, navigate quarterly earnings expectations, and compete more aggressively with well-capitalized rivals.

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StubHub (STUB) IPO Price Prediction

Given the surge in investor interest in consumer tech IPOs and the rebound in demand for live events, StubHub could attract significant market attention if it maintains its sales growth trajectory and provides a clearer roadmap to profitability. However, competitive pressures and ongoing net losses could impact its post-IPO momentum.

Bullish Scenario: If StubHub capitalizes on its leading position in the ticket resale market and demonstrates accelerating revenue growth, shares could trade above the expected $22–$25 range, potentially reaching the $27–$31 level on debut. A strong IPO market backdrop, coupled with partnerships such as its MLB ticketing integration, would likely amplify investor enthusiasm.
Moderate Outlook: In a balanced market environment, investors may cautiously price StubHub based on its top-line growth while discounting profitability concerns. Under this case, STUB stock could remain closer to its IPO range, posting modest first-day gains in line with broader IPO trends of 10–20%.
Cautious Perspective: If market volatility persists or concerns about StubHub’s losses dominate sentiment, shares could struggle to sustain early gains. High valuation multiples—reportedly near 37× EV/EBITDA—leave little margin for error. In this case, STUB could hover near its offer price or even dip below in the weeks following the IPO.

While precise modelling is inherently speculative, analyst comparisons with other consumer tech IPOs suggest first-day gains of 10–30% remain plausible. Ultimately, StubHub’s post-IPO trajectory will depend on whether investors prioritise its growing market share or continue to focus on the company’s unresolved path to profitability.

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Should You Buy the STUB Stock After IPO?

The StubHub IPO follows a series of notable offerings in recent weeks, including those from Klarna, Gemini Space Station, Circle Internet and Figma. Although investor appetite for growth stocks remains strong, analysts caution that StubHub’s ability to fuel growth through heavy marketing expenditure could be tested if revenue momentum slows.

Despite this uncertainty, Wall Street is optimistic about StubHub’s short-term prospects. ‘We give Eric Baker a lot of credit for masterminding all of this and getting everyone on board,’ wrote Benchmark’s Kurnos, though he warned that investors could lose confidence ‘if the spending tap dries up’.

For now, StubHub’s public debut not only represents a fresh infusion of capital, but also marks a new stage in the increasingly high-stakes battle for online ticketing dominance.

However, investing in StubHub stock after its IPO requires weighing both the potential upsides and the associated risks. As with any new listing, early investors should carefully evaluate StubHub’s growth prospects, profitability challenges, and broader market conditions before deciding.

Benefits to Consider	Risks to Weigh
Market Leadership in Ticket Resale: StubHub holds a dominant position in the secondary ticketing market, benefiting from strong brand recognition and long-term demand for live entertainment. This leadership could help sustain growth despite increasing competition.	Profitability Concerns: StubHub has yet to demonstrate consistent profitability, which could weigh on investor confidence. High valuation multiples may make it vulnerable if earnings growth falls short of expectations.
Rising Demand for Live Events: With the rebound of concerts, sports, and cultural events post-pandemic, StubHub is positioned to capture a larger share of a growing global ticketing market. This could translate into strong revenue momentum.	Competitive Pressures: The online ticketing space remains crowded, with competitors such as Ticketmaster and SeatGeek. StubHub’s ability to defend its market share will be critical to sustaining investor interest.
Potential Institutional Interest: A public listing will likely increase StubHub’s visibility and liquidity, potentially attracting institutional investors who previously avoided private markets. Broader participation could support post-IPO stability.	Market Volatility and Overvaluation: Like many consumer-tech IPOs, StubHub may attract strong hype initially, raising the risk of short-term overvaluation. Historical data shows that IPOs with high pre-launch enthusiasm often underperform over the longer term.

It may be prudent for investors to monitor StubHub’s performance during its early months of trading, particularly through the post-IPO lock-up period, before making significant commitments. Diversification and a clear understanding of one’s risk tolerance should guide any investment decision in newly listed companies like StubHub.

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Conclusion

StubHub’s IPO is a marquee event in the rebounding IPO landscape, offering significant upside if public enthusiasm sustains. Pricing between $22–$25 implies a market value around $9 billion, with potential opening gains in the 20–30% range. But the company’s structural challenges—recurrent losses, elevated valuation, and macro sensitivity—temper enthusiasm.

StubHub’s IPO could deliver significant returns, provided there is strong institutional support, a favourable regulatory environment, and sustained investor appetite for live event innovation. While short-term gains may result from underpricing and hype, long-term returns will hinge on StubHub’s capacity to scale operations, achieve profitability, and maintain regulatory compliance.

For investors with a strategic outlook, STUB stock could provide a valuable entry point into the regulated online ticketing reseller industry, provided they carefully evaluate the company’s fundamentals, market risks and broader sector dynamics.

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