Nubank treibt Krypto-Expansion voran: Stablecoin-Nutzung in Lateinamerika explodiert
Der brasilianische Fintech-Riese Nubank geht in die Offensive und weitet sein Krypto-Angebot massiv aus – just zum Zeitpunkt, als Stablecoins den lateinamerikanischen Markt im Sturm erobern.
Market Momentum
Lateinamerikanische Anleger flüchten zunehmend in dollarpegged Stablecoins, um sich gegen lokale Währungsvolatilität abzusichern. Nubank springt auf diesen Zug auf und positioniert sich als Gatekeeper für den gesamten regionalen Kryptomarkt.
Strategische Expansion
Das Unternehmen rollt neue Handelsfunktionen aus, integriert zusätzliche Stablecoins und baut seine Infrastruktur für institutionelle Kunden aus. Ein klarer Schritt, um die wachsende Nachfrage nach digitalen Vermögenswerten zu bedienen – und dabei kräftig Gebühren einzusammeln.
Banking on Blockchain
Während traditionelle Banken noch über Regulierung diskutieren, baut Nubank faktisch eine parallele Finanzinfrastruktur auf. Ein klassischer Fall von 'Wenn du sie nicht schlagen kannst, beteilige dich an ihren Transaktionsgebühren'.
Nubank expands crypto services as stablecoin use surges across Latin America
Founded in São Paulo in 2013, Nubank is a Brazilian digital bank serving over 100 million customers across Brazil, Mexico, and Colombia. The bank entered the digital asset space in 2022 by allocating 1% of its net assets to Bitcoin and rolling out crypto trading for its customers.
In March 2025, Nubank broadened its crypto lineup by adding four altcoins, giving customers access to Cardano, Cosmos, Near Protocol, and Algorand.
Stablecoin adoption is surging across Latin America. In Brazil, the president of the Central Bank revealed at a Bank for International Settlements event in February that 90% of crypto activity in the country is tied to stablecoins.
Dollar-pegged digital assets are also gaining traction in Argentina, where inflation has surpassed 100% in recent years. A March 2025 report from Bitso showed that USDT and USDC accounted for 50% and 22% of all cryptocurrency purchases in Argentina in 2024, respectively. Across Bitso’s platforms in the region, stablecoins represented 39% of all crypto purchases that year.
Adoption is spreading to other countries as well. In July 2025, the Central Bank of Bolivia signed an agreement with El Salvador to promote crypto as a “viable and reliable alternative” to fiat. Since lifting its crypto ban in June 2024, Bolivian banks have been permitted to process Bitcoin and stablecoin transactions.
In Venezuela, where inflation reached 229% in May, stablecoins such as USDT are increasingly replacing the bolívar in everyday transactions, from groceries to salaries. Chainalysis data indicates that stablecoins accounted for 47% of all crypto transactions under $10,000 in 2024.
Nu Holdings sees profit soar 42% as Nubank shifts focus
Nu Holdings, the parent company of Brazilian digital lender Nubank, reported a 42% year-on-year rise in net profit on a foreign exchange-neutral basis on Thursday, sending its shares up more than 8% in after-hours trading.
The company, which has 123 million clients in Brazil — its Core market — Colombia, and Mexico, made a second-quarter net profit of $637 million for the three months to June. Revenue was $3.7 billion, a 40% increase from the previous year.
In an interview, the company’s chief financial officer, Guilherme Lago, said the profit increase resulted from operational leverage and top-line growth, but that factors underpinning that increase were beginning to shift.
“If in the last three to five years a lot of our growth has come from adding new customers, in the next three to five years, much more of our revenue growth in Brazil will come from deepening the relationship with those customers,” Lago said.
Nubank’s annualized return on equity, a measure of profitability, settled at 28%, compared to the year-earlier figure reported.
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