Visa Bitcoin

Visa is about to allow the purchase of Bitcoin

Visa CEO Al Kelly delved into the credit card company’s crypto-focused strategy during an appearance on this week’s podcast.

Kelly’s comments to Fortune’s Leadership Next cover much of what Visa aims to achieve through an omnidirectional strategy that includes bitcoin and other cryptocurrencies as well as fiat-backed tokens or stablecoins. .

According to Kelly, in a broader sense, the goal is to put the credit card giant “in the middle” working around new payment methods and technologies so that if it catches up with the main trend, Visa can take hold. take a business opportunity. . In recent months, Visa has partnerships with companies like crypto banking startup Anchorage and community bank First Boulevard.

Indeed, Kelly’s remarks illustrate what The Block’s Ryan Todd calls “Crypto-as-a-Service” in a research column earlier this month.

Speaking to Fortune, Mr. Kelly divided Visa’s view into the context of cryptocurrencies like bitcoin and cryptocurrencies backed by fiat currencies like the US dollar.

Mr. Kelly said:

“We are trying to do two things. One is allowing to buy bitcoins using Visa credentials. And second, work with the bitcoin wallet to allow bitcoin to be converted to fiat currency and thus can immediately be used in any of the 70 million places in the world where Visa is accepted. ”

On the second topic, “there we see a strong potential for those things to become a new means of payment”, says Kelly, especially in emerging markets.

“So for sure in the world of cryptocurrencies we are working with a lot of players. There are about 35 different organizations that we are working with. “

Visa’s crypto strategy is in a sense fitting the credit card giant Mastercard, which has a clear intention to both derive value from interest around cryptocurrencies while exploring the possibilities. trading associations in both the stablecoin sector as well as the central bank’s digital currency future.

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