Who owns the smurf brand?

Could you please clarify who exactly owns the Smurf brand? Is it a single individual, a company, or perhaps a consortium of investors? Are there any licensing agreements or partnerships in place that govern the use of the Smurf brand across various products and media? Additionally, has there been any recent changes in ownership or management that might impact the future direction of the brand? Understanding the ownership structure and any associated agreements is crucial for assessing the stability and potential growth of the Smurf brand.