OpenAI une forças com Bryan Cranston, SAG-AFTRA e agências contra deepfakes da Sora
Hollywood declara guerra às falsificações digitais enquanto a tecnologia de IA avança.
Aliança Inédita na Indústria
OpenAI está formando uma coalizão improvável com o astro Bryan Cranston, o sindicato SAG-AFTRA e grandes agências de talentos para combater deepfakes gerados pela sua própria ferramenta Sora. A parceria surge quando a tecnologia de síntese de vídeo atinge níveis alarmantes de realismo.Contramedidas em Tempo Real
O grupo desenvolverá sistemas de detecção que identificam conteúdo manipulado enquanto investe em educação sobre mídia sintética. A iniciativa representa um raro caso de colaboração entre criadores e desenvolvedores de IA - algo que deveria acontecer mais no setor financeiro, onde reguladores sempre chegam atrasados à festa.Proteção ou Publicidade?
Especialistas questionam se o movimento é genuíno ou apenas um golpe de relações públicas enquanto a OpenAI expande suas capacidades de geração de vídeo. Uma coisa é certa: a corrida entre criadores e detectores de deepfakes acabou de entrar numa fase crítica.OpenAI faces heat from agencies over Sora 2’s misuse
OpenAI has been under fire from talent agencies for a while now. Both CAA and UTA blasted the company earlier this year for using copyrighted work to train its models, calling Sora a straight-up threat to their clients’ intellectual property.
Those warnings turned real when users started uploading disrespectful videos of Martin Luther King Jr. to Sora. The videos were so bad that King’s estate had to step in last week and ask for them to be blocked, and OpenAI complied.
The heat didn’t stop there. Zelda Williams, daughter of late comedian Robin Williams, also told people to stop sending her AI-made videos of her dad after Sora 2 dropped. She made her frustration public not long after the launch, adding more fuel to the fire already building around OpenAI’s loose grip on identity protections.
With complaints stacking up, the company decided to tighten its policies. Sora had already required opt-in consent for voice and likeness use, but OpenAI said it’s now also promising to respond fast to any complaints it gets about impersonations or misuse.
Sam Altman updates policy and pushes NO FAKES Act
On October 3, OpenAI CEO Sam Altman made it official: the old policy that let the company use material unless someone told them not to? Scrapped. The company now gives rightsholders “more granular control over generation of characters,” meaning agencies can finally manage how and when their clients’ identities are used in Sora.
Sam also doubled down on his support for the NO FAKES Act, a U.S. bill aimed at stopping unauthorized AI replicas. “OpenAI is deeply committed to protecting performers from the misappropriation of their voice and likeness,” he said. “We were an early supporter of the NO FAKES Act when it was introduced last year, and will always stand behind the rights of performers.”
OpenAI has gone from a research outfit to an AI empire chasing everything; chat apps, social platforms, and enterprise tools. But with billions locked up in AI chips, and its giant data center build-out still hungry for cash, it’s looking hard at government and corporate contracts to pay the bills. That means avoiding lawsuits and getting actors, agents, and lawmakers off its back is now just as important as training the next AI model.
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