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Decentralized Social (DESO) is a foundational layer-1 blockchain specifically engineered to power a new generation of censorship-resistant, user-owned social media applications.

Key takeaways

• Decentralized Social (DESO) is a custom-built, high-throughput layer-1 blockchain designed as the infrastructure for decentralized social networks.
• The network uses a Proof-of-Stake (PoS) consensus mechanism and is optimized for storing social data like posts, profiles, and interactions directly on-chain.
• DESO is the native utility token, used for transaction fees, staking for network security, and monetizing content and social interactions within apps built on the platform.
• The ecosystem hosts a variety of social applications, from decentralized alternatives to Twitter and Instagram to novel creator economy platforms.
• Users retain full ownership and control of their data and social graphs, which are portable across different applications on the DESO blockchain.

What is Decentralized Social? Key Specifications & Tokenomics

Decentralized Social (DESO) is a purpose-built blockchain that provides the foundational infrastructure for creating scalable, decentralized social media platforms where users own their content and identity.

Who created Decentralized Social (DESO)?

The Decentralized Social project was founded by Nader Al-Naji. He is a former Google software engineer and the founder of BitClout, an early decentralized social network that pioneered many concepts later formalized in the DESO blockchain. The project is developed and governed by the Decentralized Social Foundation (DeSo Foundation), a non-profit organization dedicated to the protocol's growth and decentralization. The core vision driving its creation was to build a blockchain from the ground up that could handle the unique data storage and scalability demands of social applications, moving beyond the limitations of general-purpose blockchains for this specific use case.

How does Decentralized Social (DESO) work?

The DESO blockchain operates as a specialized layer-1 network. Unlike general-purpose chains, its architecture is fine-tuned for social data.

• Custom Blockchain Design: It is built as an independent blockchain, not a sidechain or layer-2. This allows for fundamental optimizations, such as efficiently storing large amounts of profile data, posts, likes, and follows directly on-chain in a cost-effective manner.
• Proof-of-Stake Consensus: The network is secured by validators who stake DESO tokens. This PoS mechanism is more energy-efficient than Proof-of-Work and enables faster block times necessary for a responsive social media experience.
• On-Chain Social Primitives: The protocol defines core "social primitives"—standardized operations like creating a profile, making a post, or following a user. These are native to the blockchain, making it easy for developers to build interoperable applications.
• User-Owned Data: A user's profile, content, and social graph (their network of connections) are stored in their on-chain wallet. This data is not locked into any single app; it can be accessed and used by any application built on the DESO blockchain.

What makes Decentralized Social (DESO) unique and valuable?

DESO's primary innovation is its singular focus on decentralizing social media at the infrastructure level.

• Purpose-Built for Social: Its core value lies in being engineered specifically for social applications, solving key issues like data storage cost and scalability that hinder other blockchains in this space.
• True Data Portability: It enables genuine user data ownership. Your social identity and content move with you across different apps on the network, breaking down the "walled gardens" of traditional Web2 platforms.
• Novel Monetization: The blockchain integrates native features for creators to monetize their work directly, such as through social tokens, creator coins, and NFT marketplaces tailored for social content, all powered by the DESO token.
• Censorship Resistance: By decentralizing the underlying data layer, it provides a foundation for social platforms that are resistant to unilateral censorship or de-platforming by any single entity.

What is Decentralized Social (DESO) used for?

The DESO token is the lifeblood of its namesake blockchain, with several critical utilities.

• Network Fees: DESO is used to pay for all transactions on the blockchain, including posting content, updating profiles, and tipping other users.
• Staking: Users can stake DESO to help secure the network through the PoS consensus mechanism and earn staking rewards.
• Creator & Social Economy: It fuels the ecosystem's creator economy. Users can buy "creator coins" to invest in and support their favorite profiles, purchase social NFTs, and send monetary tips directly on social posts.
• Governance: DESO holders can participate in the governance of the protocol, voting on proposals that shape the future development and parameters of the Decentralized Social blockchain.

How Is the Decentralized Social (DESO) ecosystem developing?

The DESO ecosystem is growing with a focus on attracting developers and users to its decentralized social vision.

• Diverse Applications: A range of social apps already exist on DESO, including micro-blogging platforms, photo-sharing apps, video platforms, and NFT galleries. These serve as decentralized alternatives to mainstream social media.
• Developer Focus: The DeSo Foundation actively supports developers with grants, documentation, and developer tools to lower the barrier to building on the protocol.
• Interoperability Focus: The ecosystem emphasizes that apps are front-ends to the same on-chain data. A profile created on one app is instantly available on another, fostering a cohesive network effect.
• Infrastructure Growth: Ongoing development work focuses on further scaling the blockchain, improving developer tools, and enhancing the user experience for onboarding and managing on-chain social identities.

How to mine Decentralized Social (DESO)?

DESO cannot be mined in the traditional Proof-of-Work sense. As a Proof-of-Stake blockchain, new DESO tokens are generated through staking, which is the equivalent process for securing the network and earning rewards.

• Staking as "Mining": To earn DESO, you participate in network validation by staking your existing DESO tokens. You can run your own validator node or, more commonly, delegate your tokens to a trusted staking provider or pool.
• Earning Rewards: By staking, you contribute to network security and consensus. In return, you receive staking rewards paid in additional DESO tokens, which are distributed from block rewards and transaction fees.
• Requirements: Staking requires locking up a certain amount of DESO in a wallet that supports the staking function. Rewards are proportional to the amount staked and the duration of participation.

How to keep your DESO Coin safe?

Securing your DESO tokens is crucial, as they provide access to your on-chain social identity and funds.

• Use a Secure Wallet: Store your DESO in a non-custodial wallet where you control the private keys. The official DeSo wallet (web or mobile) is designed specifically for this blockchain and manages both tokens and social identity.
• Guard Your Seed Phrase: Your wallet's recovery seed phrase is the master key to all your assets and social profiles. Write it down on paper, store it offline in multiple secure locations, and never share it digitally.
• Beware of Phishing: Only interact with the official DeSo website and applications. Be extremely cautious of links, emails, or messages requesting your seed phrase or private keys.
• Consider Hardware Wallets: For large holdings, use a hardware wallet compatible with the DESO blockchain for the highest level of cold storage security, keeping your keys completely offline.

How to buy DESO Coin?

DESO is a cryptocurrency listed on several exchanges. For higher liquidity and a secure trading experience, it is recommended to use a major platform like BTCC.

1. Register a BTCC Account: Sign up using your email or mobile number and complete the KYC verification to unlock more features and benefits of the platform.
2. Deposit Funds: Deposit fiat currency (via bank transfer, card, or third-party payment) or transfer USDT from an external wallet into your BTCC account. You can follow this guide on how to buy USDT.
3. Start Trading: Go to the trading page and search for the spot trading pair DESO/USDT or the perpetual contract DESOUSDT.
4. Place an Order: Enter the amount of DESO you wish to purchase and submit the order. For contract trading, you can also choose to go short (sell) and adjust the leverage multiplier according to your strategy and risk tolerance.
5. Confirm Your Purchase: For spot purchases, check your personal account to see if the coins have arrived. For contract trades, check the trading page to see if your order was filled successfully.