Meta y Oakley lanzan gafas inteligentes este verano: ¿La próxima revolución wearable o solo otro juguete caro?
Prepárate para ver el mundo a través de lentes high-tech. Meta y Oakley están a punto de soltar sus nuevas gafas inteligentes justo a tiempo para la temporada de playa.
Características que (quizás) importan:
- Diseño estilo futurista que no grita 'nerd'
- Integración con el ecosistema Meta (porque necesitamos más razones para regalar nuestros datos)
- Precio: Seguramente costarán más que tu primer auto
Las compañías prometen 'cambiar la forma en que interactuamos con la realidad'... otra vez. Mientras tanto, los accionistas de Meta siguen esperando que Zuckerberg encuentre la próxima mina de oro después del metaverso.
Competition in AI eyewear is heating up
Meta’s partnership with Ray-Ban and Oakley extends over several years. To date, Meta Ray-Bans have sold more than two million pairs. EssilorLuxottica, the owner of Rayban and Oakley, has said it aims to ship ten million smart-glass units with Meta’s software each year by 2026.
Other tech firms are also working on smart glasses. In May, Alphabet agreed to invest $150 million with Warby Parker to develop frames that use Google’s Gemini AI. Snap has said it will introduce its sixth-generation augmented-reality glasses next year as part of a wider push to add AI features to eyewear.
Meanwhile, Meta has revealed WhatsApp is about to feature ads for the first time. The app’s original creators had pledged to keep the service free of advertising, but starting this summer, users around the globe will encounter three distinct ad formats—none of which will intrude on private, end-to-end–encrypted conversations.
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