Threads Hits 115.1M Daily Mobile Users in June—Now Breathing Down X’s Neck
Meta's Threads is staging a coup in microblogging—racking up 115.1 million daily mobile users last month. The upstart platform's growth puts Elon's X on notice.
Why it matters: This isn't just another social media vanity metric. Threads' user surge suggests real momentum in the battle for short-form attention spans.
The irony? While Threads scales, X keeps flirting with crypto payments—as if adding blockchain lipstick will fix the engagement pig. Somewhere, a VC just minted an 'X-killer' pitch deck.
Bluesky still remains a tiny competitor to Threads and X
For those curious about Bluesky, the smaller newcomer also saw a spike but remains tiny in comparison. TechCrunch reports that Bluesky’s daily active user count rose by 372.5 percent year after year, reaching around 4.1 million. In total, about 37 million people have registered on the platform so far.
Despite its rapid percentage growth, Bluesky is still a minor player next to the giants. However, it does have potential in the long term. And that is less related with new surges of users who appear on the platform only to protest about the policies of another network, and more related to Bluesky’s push towards becoming a more open ecosystem.
On the other hand, picking sides between Musk’s X and Zuckerberg’s Threads can feel like a lose-lose decision. While Zuckerberg hasn’t stoked as much controversy as Musk, he did indirectly back and support Musk’s push on X at one point.
In the meantime, Threads’ rapid growth shows that Zuckerberg can compete by offering a cleaner, mobile-focused space, even if it doesn’t yet match X’s desktop stronghold.
At the end of the day, many users may keep both apps on their phones, dipping into Threads for quick updates and relying on X when they want live-breaking news and constant conversation.
The competition is far from over, but for now, Threads is showing that it can at least run alongside X in the race for daily attention.
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