X App Installs on Android Plummet 44% YoY—What’s Killing the Hype?

Another brutal quarter for X as Android downloads nosedive—no sugarcoating the 44% freefall.

The Bleeding Isn’t Stopping

User growth? More like user hemorrhage. July’s crash follows a pattern of declining interest, and the ‘everything app’ vision isn’t sticking.

Investors Watching (But Not Buying)

VCs might still tweet support, but those retention charts tell the real story. Another ‘transitional quarter’—because nothing says growth like a 44% drop.

Meanwhile, crypto apps keep minting users while X chases ad revenue. Priorities, right?

The reduced installs on Google Play are hurting X revenue

Appfigures found that X generated $16.9 million in net revenue in July, down from $18.8 million in March 2025. July was slightly better than June’s $16.8 million, but the broader trend has been hard to ignore. Most of X’s overall revenue still comes from advertising rather than premium subscriptions sold inside the apps.

Falling demand for Android likely explains part of the revenue pressure. Another factor is that Grok now offers its own stand-alone app, attracting users who previously paid for X subscriptions mainly to unlock AI features. Those customers may be switching to Grok directly.

Appfigures said the July snapshot reflects performance across devices, giving a clear view of how Android and iOS are diverging.

Musk’s SpaceX continues expansion despite setbacks

Meanwhile, SpaceX’s Starlink service experienced a separate setback. The satellite internet network was reported down for users around the world, according to Downdetector, which flagged issues beginning at about 1:30 p.m. ET. Affected customers described sluggish speeds, drop-offs in connectivity, and, in many cases, total service blackouts.

Despite the rough patch, expansion plans are still on the calendar. Cryptopolitan recently reported that SpaceX’s BTC holdings have crossed $1 billion, which is undoubtedly a win for the space firm.

SpaceX has also listed Uzbekistan as a 2026 launch market for Starlink on the service’s website, pointing to a new foothold in Central Asia next year.

And in a near-term move, Kazakhstan’s government has announced a start date for service. “Starting from 13 August 2025, Starlink will officially begin providing satellite internet services in the territory of the Republic of Kazakhstan.” the Ministry of Digital Development, Innovation and Aerospace Industry of Kazakhstan reported.

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