What is promotion & how does it work?

From a marketing perspective, promotion can include everything from digital marketing services (like content marketing, email marketing and social media), to text marketing, influencer marketing and, of course, traditional marketing tactics.

What is promotion & why is it important?

Promotion fosters brand awareness while educating target audiences on a brand's products or services. It emphasizes introducing potential consumers to your brand. This function of marketing varies in form, and marketing professionals tailor each form to relate to a particular product, brand or target audience.

What is promotional marketing?

Promotional marketing refers to the process of sharing knowledge about a brand, product, or service through multiple marketing channels to increase brand awareness. Promotional marketing is one of the 4Ps of marketing, also called the marketing mix, which includes product, price, place, and promotion.