Why does Nike have a Swoosh logo?

One of these is that the logo was inspired by the Greek Goddess of victory. Nike is actually named after her as well and her wings are said to be called swoosh, therefore signifying the Nike swoosh logo. Although we’re used to seeing the legendary logo in black now, few remember that it wasn’t always black.

Who created the Nike swoosh?

It’s Carolyn Davidson, a graphic design student at Portland State University. Being chased by the deadline, the co-founder of Nike approached Davidson in 1971 to craft the logo. So, that became the start of Nike’s impressive marketing scheme for their brand. The Nike Swoosh is one of the unique icon designs in history.

What does Nike swoosh mean?

Nike is actually named after her as well and her wings are said to be called swoosh, therefore signifying the Nike swoosh logo. Although we’re used to seeing the legendary logo in black now, few remember that it wasn’t always black. For a long time, the logo used a red and white palette.