What are the different types of distribution strategies?

While the main types of distribution strategies are direct and indirect, there are also several nuanced strategies that companies may use to reach consumers. Here are five of the most popular types of distribution strategies you can explore: In the direct distribution strategy, manufacturers sell and send their products directly to consumers.

How do companies distribute products?

Companies can distribute products through direct or indirect distribution strategies. In some situations, companies use multiple types of distribution methods to deliver products to different types of customers. This is an example of an outside-in approach to product distribution.

How many distribution channels can a marketer use?

Marketers may choose a single distribution channel or several different channels. Here are eight distribution channels that can help consumers access products: 1. Direct sales Companies can sell products and services directly to customers through their own stores, websites or merchant marketplaces.