What is a business logo?

A logo is a symbol that’s represented by an image, text, shape or a combination of these elements. When designed properly, a business logo conveys what a company does, its core values, ideals, and mission. There are several types of logos: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos.

What makes a good logo?

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline. What does a logo do?

How many logos are there?

Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

What is a simple logo design?

Nike is probably the best example here. The reason why simple logo design works is that most consumers focus on logos briefly, and so a simple design has a greater chance of being understood. The trick here is to find and use a symbol or wordmark logo that can convey your brand’s personality and values.