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Pride on the Sandbox Highlights Diversity, Beauty and Community
2022/06/01By:
Sandbox Metaverse is preparing to hold its first digital glory celebration, and big brands such as NYX cosmetics have also joined the celebration. In June of this year, in 2022, the annual pride celebration of lgbtqia+ community entered digital reality. Sandbox Metaverse plans to hold this important cultural experience, highlighting diversity, communities and various industries in Web3.
In addition, this landmark event attracted NYX professional makeup, a major brand from the fashion and beauty industry. The glory celebration will be held in the “valley of belonging” created by people of crypto Lab (POC). This space will mark the first center of diversity, equity and inclusiveness in Metaverse’s history. In addition, the center is also important for the connection between pride events and virtual events in real life.
Diversity in Virtual Reality
As the virtual world becomes more acceptable to the public, it is important to have a space that emphasizes diversity, inclusiveness and community. Lgbtqia+ communities have made it a priority to create safe representative spaces for their communities in the Metaverse.
The co-founder of the popular LGBTQ social application “qutie” began to create a complete Metaverse suitable for their community. Qtopia will be an alpha Metaverse with land, tokens, activities, etc.
On the other hand, “valley of belonging” brings inclusiveness to the popular sandbox Metaverse ecosystem Metapride includes quests, the rainbow path to the pride party in the sky, and the Dragon Queen non player character (NPC).
Last year, statistics showed that the lgbtqia+ community in the United States had a high interest in cryptocurrency space. At the time of the survey, nearly 25% of lgbtqia+ Americans owned cryptocurrency, compared with 13% of ordinary people.
Simone Berry, co-founder of POC lab, believes that these communities are crucial to the large-scale adoption of Web3 technology. “We believe that Web3 can only be scaled up if diversity and inclusiveness are rooted in [its] foundations. People of color and lgbtqia+ have huge comprehensive consumption capacity and unprecedented cultural influence,” Berry said.”Culture drives business, which is why we need to actively educate and embrace these communities to ensure that Web3 has a fair and profitable future.”
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Beauty in NFTs
In cooperation with the event organizers, the popular beauty brand NYX entered the Metaverse. Although this is not the first beauty brand to jump into NFTs, it will certainly not be the last.
The cosmetics company and POC lab will create a non binary NFT avatar series, including the makeup modeling of NYX cosmetics. Avatar makeup will represent the proud flag of progress, including black, brown and trans colors. Each flag color is associated with a feeling: magic, midnight, life, healing, new ideas, prosperity, peace and spirit.
8430 NFT avatars will represent 84.3% of the global majority, including people of color and lgbtqia+ communities.In addition, this will be one of the most diversified avatar series, from a representative point of view. There are “more than 36 skin colors, each race, sexual orientation and gender identity”.
In addition, other inclusive representatives include those with “different abilities, such as prosthetics and cultural symbols, such as hijab”. In terms of expression, this series includes feedback to the community, and 10% of all proceeds will be used for lbgt center in Los Angeles.
The Collision of All Walks of Life in the Fantasy World
The entry of NYX cosmetics and the representatives of different communities pointed out more opportunities for Web3 participation. For some people, the fashion and beauty industry is rapidly entering the meta universe, which may be a surprise. However, in reality, industries with collectors like the fashion industry, and more groups who want to keep up with the trend, have a high probability of digital participation.
At present, huge fashion companies already have Metaverse activities and digital assets. Not only that, new designers and collaborations are emerging in the digital space, using blockchain information verification and unforgeable token (NFT) technology. Digital space provides a competitive environment for creativity and innovation, even a little.
This dynamic collaboration between NYX, POC and sandbox highlights another example of industries looking for new ways to engage with their communities. Virtual reality has just become more inclusive and more beautiful.
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