While most of the crypto community was focused on Bitcoin 2022 Miami Conference, a group of entrepreneurs and NFT enthusiasts took digital collectibles to the streets of Southern California over the weekend.
On Saturday, Bored & Hungry, a popup restaurant based on the Bored Ape Yacht NFT collection, made its debut. The 1,700 square-foot restaurant is the brainchild of Orange County-based food entrepreneur Andy Nguyen, Kevin Seo, and other members of the Bored Ape community.
Nguyen is known for creating exciting food concepts, being the co-founder of Matte Black Coffee, After Ice Cream, Portside Fish Co, Pig Pen Delicacy, Dough & Arrow, and several others. So far, he has purchased four NFTs from the BAYC collection, with the main Bored Ape on the company’s logo being Bored Ape #6184, which was purchased for $267,000 back in March.
Armed with the intellectual property of BAYC, Nguyen has decided to tap into the frenzy and show the marketing potential of NFTs. He explained that following the purchase, the team had about three weeks to transform the space and get its kitchen ready for the grand opening on April 9. Interestingly, they had more than 1,500 customers on launch day. He added:
“We’ve had people on the grand opening day fly in from Brazil. A guy came in from Miami and he came here, ate his burger, [and said] ‘I got to fly out in 2 hours.’ If you came here on grand opening day, you literally saw lines two blocks down into the neighborhood.”
“The goal is to give back to the growing Web 3.0 community and open the doors to those who want to learn more about this new Web 3/NFT world […] Our job is to educate the public about this new future world. And show people that you can create a brand/business out of this IP. Taking away the stigma of, ‘It’s just a jpeg.’”
The menu of the restaurant featured both beef and vegan burgers with fries, and interestingly customers could pay for food with cryptocurrency – ApeCoin and Ethereum.
According to Nguyen, the original plan was to be open for 90 days, but given the widespread support for their concept, they are now planning to stick with it longer. He hopes that their little concept can help change the stigma that NFTs are just jpegs.