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MicroStrategy rebrands to Strategy reflecting its Bitcoin focus
MicroStrategy rebrands to Strategy reflecting its Bitcoin focus
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The rebrand comes as the company is innovating the “two most transformative technologies of the twenty-first century,” that is Bitcoin and AI, according to President and CEO Phong Le.
MicroStrategy is now Strategy. https://t.co/p6UvQgOvnz
— Michael Saylor⚡️ (@saylor) February 5, 2025
“Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees,” said Le.
According to the company, the new logo now includes a stylized “B,” which signifies its Bitcoin strategy and position as a Bitcoin Treasury Company.
This is a developing story
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