Discover the secrets behind Coca-Cola's unparalleled global marketing success, from its iconic 1971 'Hilltop' ad to the timeless slogan 'I'd like to buy the world a Coke'. Learn about the rich history of Coca-Cola and how it has become a global icon, attracting billions of consumers worldwide. Explore the unique marketing strategies that have made Coca-Cola a household name and a true global phenomenon.