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Is Swoosh a NFT?

After CryptoKicks comes .Swoosh, a destination for virtual apparel and other NFT-based products, with the first drop due in January. Apparel giant Nike has launched a new Web3 platform called .Swoosh that will offer Polygon-based NFT products. The firm acquired Web3 studio RTFKT in 2021 and released digital Nike sneakers as Ethereum NFTs in April.

What is Nike's new Swoosh platform?

Now Nike aims to step up its efforts with the launch of a new platform, .Swoosh. The .Swoosh platform is billed as the epicenter for Nike’s digital efforts around Web3. It's designed to spotlight the brand’s NFTs and virtual apparel initiatives, including future ways for customers to become co-creators and share in digital product royalties.

What is Nike swoosh & rtfkt?

It should also be noted that .Swoosh is a different initiative than the Nike-owned Web3 studio, RTFKT. As a Web2-native brand, Nike will leverage .Swoosh for its own unique products and bridging its established community to the greater Web3 ecosystem.

What is a swoosh domain?

Those with access will be able to create their own .Swoosh domain on Friday – which will act as users’ online identity or “home” inside Nike’s metaverse. Beginning in 2023, .Swoosh will start to experiment with digital product sales and various utilities for the collections like IRL token-gated events or virtual activities.

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