What is the Coca-Cola Company's purpose & vision?

Purpose sits at the heart of The Coca‑Cola Company’s business strategy. Learn more about our purpose and company vision in a letter the company’s top executive shared with employees worldwide. Explore The Coca-Cola Company's purpose and vision. Discover how we refresh the world and work to help create a positive impact for a sustainable future.

Who is the Coca-Cola Company for?

The Coca-Cola Company is for everyone. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the many communities we call home. We’ll bring brands and programs that become key parts of our customers’ growth agendas, delivered with best-in-class execution.

What is Coca-Cola's strategy?

We embrace the practice of version 1.0, 2.0, 3.0, etc. The Coca-Cola Company’s strategy is based on three pillars: disciplined portfolio growth, aligned and engaged system, and winning with stakeholders.